For using a household television in a Digital Signage project, it is necessary to connect it to a computer or a device for content playback, such as a media player, and configure the display to show pre-prepared static files or videos through an online CMS system.

However, it’s worth considering that standard televisions might not be suitable for use as Digital menu boards, as they could have a glossy screen surface and may lack the necessary brightness and contrast to work in bright lighting, which could complicate menu display. Furthermore, household televisions have limitations regarding continuous operation and may not always be suitable for installation in specialized operating conditions where dust, moisture, and increased temperatures are present.

Therefore, if you plan to use a household video display as a Digital menu boards, it’s recommended to select professional models specifically designed for such purposes and consider the peculiarities of each specific case.

Samsung or LG professional displays typically have higher brightness, anti-glare screen surfaces, protection against screen burn-in, enhanced cooling systems, and special internal component coatings to protect against humidity and dust. They are designed for continuous operation for at least 16 hours a day or in a 24/7 mode, come with a built-in media player, and allow remote content upload and management over a wired or wireless Wi-Fi network. After powering up, the playback continues from where it was interrupted, without the need to reconfigure the playback. Additionally, professional displays come with a three-year warranty and special manufacturer support services.

However, using household televisions for advertising and Digital menu boards using Advision software has clear advantages.
Here are a few of them:

1. Cost Difference: The cost difference between professional displays and household televisions can sometimes be more than double, while having similar features. Professional displays are much more expensive, and this factor may hinder the implementation of a Digital Signage project.

2. Attention-Grabbing: Bright, colorful video content on a television catches customers’ attention and can generate interest in advertised products and services, similar to professional displays.

3. Dynamics: You can play animated effects and videos in vertical or horizontal formats, which better attract attention compared to regular paper menus. Creating, delivering, and mounting these paper menus entails considerable costs.

4. Content Updating Ease: Thanks to Advision software for digital displays and Digital menu boards, you can quickly change content by adding new promotions, special offers, and other advertisement changes on household televisions.

5. Targeting: You can set up ad displays on televisions at specific times or under certain conditions, allowing precise targeting of your advertisement to the target audience.

6. Increased Sales: Research shows that using digital advertising on televisions can positively impact the sales of goods and services.

How to Use Televisions for Advertising in Business

1. Create Engaging Content: One of the key aspects of successful advertising on televisions is creating high-quality and engaging content. It’s essential to produce advertising videos and menu boards that look professional and capture customers’ attention. The ability to use animation, sound, and video can significantly enhance the impact of your advertising.

2. Choose Digital Signage Software: Using digital signage software helps you manage the content on your televisions. There are various programs with different features, which can include playback scheduling, analytics, remote control capabilities, and more. It’s important to select software that suits your needs and capabilities.

3. Placement of Televisions: The choice of location for placing televisions is also a crucial aspect. They should be positioned in a way that makes them easily visible and legible. Lighting and acoustic conditions in the room should also be considered.

Professional Displays vs. Ordinary Televisions

As mentioned earlier, for more effective advertising and Digital menu boards creation, it is recommended to use professional displays. Here are a few reasons why:

1. Image Quality: Professional displays typically offer higher image quality, making your advertising look crisper and more appealing.

2. Reliability: These devices are designed for continuous operation and have a longer service life. They are less prone to malfunctions and failures.

3. Burn-in Protection: Professional displays often feature burn-in protection, which is particularly important for long-term display of static content like menus.

4. Special Features: Many professional displays have additional features that simplify working with advertising, such as built-in media players, portrait mode support, content management systems, and more.

Important Aspects of Using Televisions in Business

When using televisions for advertising and digital menu boards, it’s essential to consider some key aspects:

1. Content and Design: The quality of content and design plays a crucial role in attracting customers’ attention. It’s important to create attractive and informative content that aligns with your brand and services.

2. Content Updates: Regularly updating content helps maintain customer interest and keeps them coming back. You should have the ability to easily change and update information on the screens.

3. Installation and Placement: Proper screen placement is important. They should be easily visible and accessible to customers but should not interfere with staff operations or create inconveniences.

4. Equipment and Technical Support: Choose high-quality equipment that suits your needs. It’s also important to have access to technical support to address potential issues and failures.

Trends in Using Televisions for Advertising

Modern trends in using televisions for advertising include:

1. Digital Menu Boards: The use of digital menu boards in restaurants and cafes is becoming increasingly popular. They allow real-time menu changes, adding photos and videos of dishes, as well as providing information on calories and allergens.

2. Digital Advertising: Television advertising is becoming more personalized thanks to analytics and user data. This allows for showing advertisements that precisely match the audience’s interests and needs.

3. Digital Signage Software: There is a growing number of software solutions for managing digital signage, simplifying content creation and updates. They also allow remote control of screens from anywhere.

4. Use of Artificial Intelligence: Artificial intelligence is used to analyze customer and visitor data to provide more relevant and personalized information on screens.

Final Words

Using televisions in business for advertising and digital menu boards is a powerful tool for attracting customers and increasing sales. The choice between ordinary televisions and professional displays depends on your needs and capabilities. In any case, proper planning, quality content, and selecting the right equipment will help you use televisions as a potent tool for advertising and boosting your business’s profits.

Advision is a cloud cross-platform Digital Signage software. We help offline business and advertising companies to implement reliable Digital Signage infrastructure using our own software and hardware solutions. Advision is used for DOOH advertising networks, digital signage at points of sale (retail), in the fast food industry for digital menus, and corporate TV. Customization of software functions is possible to meet the client’s specific requirements. Contact us, and we will help you implement the most modern technologies to solve your tasks!