Household appliance stores are no exception, as they seek to use innovative solutions to attract customer attention and increase sales. One such solution is the implementation of digital advertising screens, which allows creating a unique shopping experience and taking marketing to a new level.

Often, many stores and shopping centers use ordinary household televisions for displaying advertisements. However, we want to explain why it is better to choose a professional display for commercial use rather than a household television for advertising in public places.

After deciding to install video screens to develop your business, there will come a time when you have to decide which type of screen suits you: household televisions or commercial displays.

The answer is not always straightforward, but in most cases, we recommend choosing a commercial display for displaying advertisements and other information, especially if your screens require long-term operation in well-lit premises.

Of course, professional displays for commercial use are not always a mandatory requirement, and they will cost more, but they offer many advantages that justify larger investments.

Choosing a regular household television as an advertising-information screen can lead to the risk of spending tens of thousands of hryvnias on repairs or even the need to buy new matrices or internal electronics for replacement if they fail completely.

In addition to the above, it is important to mention the role of digital signage and software for their management in modern retail. Content Management Systems (CMS) and specialized digital signage software not only allow for easy updating of information on screens but also integrate them with other digital channels such as social media and websites, creating a unified information space.

Management for Digital Signage and Digital Signage management software provide centralized management of all screens located in the store, allowing easy content updates, tracking their effectiveness, and adapting marketing campaigns according to consumer needs and behavior.

Modern Digital Signage solutions open up endless opportunities for retailers to attract customer attention, increase their loyalty, and ultimately increase sales through interactivity and personalization of advertising messages. Using professional commercial displays together with powerful CMS and Digital Signage software is an investment in the future of your business, which will inevitably pay off over time through increased customer satisfaction and sales.

CMS (Content Management System) – the heart of digital advertising

CMS, or Content Management System, is a key element in managing digital signage. It allows for easy updating of information, advertising campaigns, prices, and special offers in real-time, ensuring the relevance of the displayed content. Thanks to the flexibility of CMS, stores have the ability to quickly respond to market changes and customer interests.

Digital signage software and video wall software

Modern digital signage and video wall software are essential for creating dynamic and interactive advertising campaigns. It not only allows for managing content on one or multiple screens from a central location but also supports integration with social media, video, and other digital services, expanding possibilities for creative marketing strategies.

The main differences between commercial displays and household televisions lie in this – that’s the key difference. Simply put, household televisions are designed for regular home use. Such televisions can be found in any retail store. On the other hand, commercial displays for Digital Signage systems are specifically designed for business environments. Most Digital Signage displays you see in public spaces belong to the commercial lineup. But the difference between regular televisions and commercial displays goes much deeper. Here are four key differences that might convince you to choose commercial displays for advertising instead of household televisions.

Attractive design and aesthetics

The first significant difference you’ll notice between commercial Digital Signage displays and household televisions is design. From an aesthetic point of view, commercial displays are designed to harmonize with the surrounding interior – think of a lightweight, industrial, minimalist, and perfectly balanced design. Household televisions typically have a more “expressive” appearance with an indistinct manufacturer’s logo on the front panel and are equipped with a stand that doesn’t always organically fit into the interior.

Longevity

The designs of the devices also differ, affecting reliability and durability. Household television casings are made of fragile plastic, not intended for wear during prolonged continuous use and easily damaged if dropped or hit by an object. Commercial displays are specifically designed for 24/7 operation and have industrial components resistant to shocks, dust, high temperatures, and do not require maintenance in harsh public environments. And if you need an outdoor screen or a storefront display, then a commercial display is your only option.

Brightness

Household televisions perform best in dim lighting, as they are designed for residential spaces with low brightness. However, most public spaces or industrial facilities – such as stores, hospitals, shopping malls, and airports – are very well lit, which means that the brightness level of a household television may be insufficiently high for clear image display. To understand the significant difference in brightness between them, just know that household television screens typically have a maximum brightness of 250 cd/m², whereas the brightness of commercial displays in Digital Signage systems can range from 500 to 2500 cd/m² and higher.

Content

In conclusion of the comparison of designs, it is important to note that household televisions are essentially designed for viewing television programs, movies, and video games. Commercial displays, on the other hand, are primarily designed for displaying various content, remotely managed, continuous playback of static or dynamic textual and graphical information, data from external sources, streaming video broadcasts, web pages, social media information channels, slides, advertising content, and much more. And this is just a small part of the professional enhancements to what a regular household television is capable of.

Digital signage players: quality and reliability of display

Digital Signage players play an important role in ensuring the uninterrupted operation of screens, guaranteeing high-quality content display. They efficiently manage media data streams, ensuring smooth playback of video, animations, and other types of content, making advertising more attractive to customers.

Centralized management and free software

A centralized video management system and the availability of free screen software significantly simplify the process of managing digital displays. This allows household appliance stores to minimize expenses for technical maintenance and system updates, as well as providing the ability to easily scale the advertising network as the business grows.

Conclusion

The implementation of digital advertising screens in household appliance stores opens up new horizons for attracting customer attention and increasing sales. With CMS, digital signage software, Digital Signage players, and efficient management systems, retailers have powerful tools at their disposal to create interactive and personalized advertising campaigns. This not only contributes to improving the customer experience but also stimulates sales, taking household appliance stores to a new level in the world of digital marketing.

Advision is a Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our own software and hardware solutions.

Contact us, and we will help you implement the most modern technologies to solve your problems!