It is clear that monitors have become an integral part of this field. In airports, subways, at railway or bus stations, as well as in transport, monitors accompany us almost throughout the entire journey, increasing the contact time with advertising messages. This communication channel is called “Transport advertising” and is highly effective for placing any kind of advertisement.

Technological advancements in the transportation industry greatly improve passenger convenience, with Digital Signage being a crucial component in this transformation. Digital signs have become essential elements of contemporary transportation networks, delivering real-time updates to passengers. The use of digital signage software facilitates seamless content management, ensuring passengers receive the latest information on schedules, potential delays, and other critical notifications.

Information displays

Information displays are part of the unified digital system of the transport hub. Information displays are usually implemented on video panels and video walls (large video screens). They provide passengers with necessary real-time information, which is critically important for the convenience and safety of travel.

In addition to the primary functions of information and navigation, information displays can also be used for interactive interaction with passengers. For example, using touch screens, passengers can independently find out about routes, view a local map, or get information about nearby points of interest. This significantly increases the convenience and satisfaction of transport system users.

Digital signage

Digital signage helps passengers navigate large transport hubs. In airports, they indicate the necessary boarding gate, help find restrooms or a suitable café. At railway stations, they help passengers navigate the large building, find ticket offices, platforms, or exits. Provides clear and understandable navigation solutions, allowing passengers to quickly and effortlessly find the objects they need.

Video panels and video walls

Video panels and video walls are among the main elements that make up the Digital Signage system of a transport hub. In addition to their informational function, they also serve entertainment and advertising purposes. For example, if video panels are placed in a waiting area, they can broadcast beautiful scenic and advertising videos, creating a pleasant atmosphere and making the ads less intrusive.

High-quality advertising content broadcast in places with large crowds has a high efficiency rate and is economically advantageous. According to some foreign studies, the cost of advertising and its effectiveness in such a transport hub, calculated per 1,000 viewers, is half the price of organizing a similar advertising campaign on television.

Digital signage systems in transportation vehicles

Digital Signage systems were first used on long-distance aircraft. Displaying locations on maps, delivering information and advertisements, and streaming entertainment programs are increasingly prevalent in transportation. Nowadays, video screens are commonplace in vehicles such as airplanes, trains, buses, and taxis.

The integration of digital signage in transportation vehicles offers numerous advantages. Primarily, it enhances the passenger experience by providing real-time updates on routes, arrival times, weather conditions, and other critical travel information. Additionally, screens can broadcast news, movies, TV shows, and other entertainment content, making the journey more enjoyable.

Digital signage systems also enable the creation of interactive screens for navigation and accessing additional service information. The software that manages these screens ensures easy operation, providing both flexibility and user-friendliness.

A key element of these systems is the digital signage player, which ensures uninterrupted content playback. It not only displays informational messages but also streams advertisements, enhancing the system’s overall effectiveness. Digital signage software facilitates straightforward content updates and customization to cater to the specific needs of various audiences.

Digital Signage management allows for centralized control over all digital displays, enabling a rapid response to changing situations. The system supports the integration of diverse content types, from text messages to video clips. The digital signage player maintains high image quality and continuous content delivery.

These systems are particularly valuable in emergencies, allowing for the swift dissemination of crucial information and instructions to passengers, which is vital for ensuring their safety.

Mobile application

Mobile applications play an increasingly important role in the transportation industry, providing convenience and information for passengers. These applications can integrate with digital signage systems, creating a unified ecosystem for service and information delivery.

One of the key aspects of mobile applications in transportation is the ability to track routes and schedules in real time. Passengers can receive notifications about delays, schedule changes, or emergency situations. Additionally, the apps can provide information about the current location of the vehicle and the estimated time of arrival.

Another important function of mobile applications is the ability to purchase tickets. This simplifies the boarding process, allowing passengers to avoid lines and save time. Some apps feature the ability to store tickets in digital format, making them accessible at any time.

Mobile applications can also enhance service levels through integration with other services. For example, they can provide information about nearby restaurants, hotels, or tourist attractions. Additionally, these apps can include sections with reviews and recommendations, helping passengers make informed decisions.

Another useful feature of mobile applications is the ability to provide feedback. Passengers can leave reviews about their trip, which helps transportation companies improve the quality of their services. Moreover, issues that arise during the trip can be promptly addressed through the apps.

Modern mobile applications also actively use artificial intelligence and machine learning technologies. They can analyze user behavior and offer personalized recommendations, making the app even more convenient and effective to use.

Dispatcher center

In the dispatcher center, huge streams of information converge regarding transport movement and passenger flows, the work of technical services, transport and engineering equipment, weather reports, and much more. The timeliness and completeness of the received information, as well as the correctness and efficiency of the dispatcher center’s work, determine the operability of the entire transportation system.

The dispatcher center is a key element in ensuring the safety and efficiency of transportation operations. Thanks to modern technologies such as GPS systems, IoT, and Big Data, dispatchers have the ability to track each vehicle in real-time, allowing for quick responses to unforeseen situations and minimizing delays.

The integration of digital systems and mobile applications with the dispatcher center provides a unified information platform. This allows dispatchers to promptly transmit important messages and updates to passengers through screens and mobile devices, enhancing customer awareness and satisfaction.

The dispatcher center plays a crucial role in coordinating the work of technical services. In the event of technical malfunctions or accidents, dispatchers can quickly direct repair crews to the scene and promptly inform passengers of possible delays and schedule changes.

Dispatcher centers also engage in route planning and optimization. By analyzing data on passenger flows and route congestion, dispatchers can adjust transport schedules to ensure maximum efficiency and convenience for passengers.

An important function of the dispatcher center is monitoring weather conditions. Given that weather conditions can significantly affect the safety and speed of transport movement, dispatchers constantly receive updated weather reports and take necessary measures to minimize risks.

Modern dispatcher centers are equipped with advanced technologies that allow many processes to be automated. The use of artificial intelligence and analytics helps predict potential problems and take preventive measures. This not only increases the efficiency of the transportation system but also ensures a higher level of safety for passengers.

The use of Digital Signage systems in the transportation industry allows for quick responses to changes and ensures a high level of service. Thanks to innovative technologies, transport companies can more effectively manage passenger flows, minimize delays, and provide passengers with up-to-date information, making travel more comfortable and safe.

Advision — Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

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