In an urban environment, where outdoor advertising competes for the attention of passersby and passengers, creative solutions play a crucial role.

Public transport stops become ideal platforms for bringing the boldest and most original ideas to life, allowing brands to not only attract attention but also evoke an emotional response from the audience through digital signage software.

Advertising at stops is an effective tool that, when used correctly, can significantly improve the results of marketing campaigns and help increase brand awareness.

Global brands have long recognized the potential of stops for conducting effective advertising campaigns. In this selection, we have gathered the most striking examples of creative advertising at stops from well-known brands that have managed to turn ordinary stops into real art objects and interactive platforms using a Content Management System.

Situational advertising at stops: New York city taxi

For advertising to be accurate and as effective as possible, it is necessary to consider the situation in which the potential buyer finds themselves when they see the advertisement.

For example, when placing advertisements at stops, one might think: what concerns a person waiting for a bus? How can they be interested? One answer is a taxi ride. When the bus is delayed, and you’re in a hurry, a taxi ad can be appropriate. Moreover, such advertising allows you to shape brand identity by contrasting with public and slow transport: everyone who likes to be on time and move without wasting time waiting chooses a taxi.

“If you hate waiting, raise your hand” – such a slogan appeared at stops in New York, urging everyone who is not a fan of waiting to simply raise their hand, hail a taxi, and head to their desired destination. The bright and concise design also worked to increase brand awareness, integrating elements of programmatic DOOH.

Advertising that’s impossible to miss: Vanish’s creative campaign

High-quality design and impressive visual effects are the first things that catch the attention of passersby, and this is what can make advertising at stops truly effective. To get inspired and understand how to launch a successful advertising campaign at stops, see the examples below!

In the creative campaign for promoting Vanish stain remover, mesmerizing animation, an attractive color scheme, and the illusion of volumetric space inside the city format were used.

The advertising structure looked as if it was filled with water of a beautiful blue hue, and bubbles of the stain remover visibly cleaned a snow-white shirt. Soft lighting created the effect that the shirt was truly in liquid, adding realism to the picture.

This visualization of the stain removal process not only attracts overall attention but also builds trust in the product and creates a desire to purchase it.

In the conditions of high competition and growing consumer demands, investments in professional design and modern technologies, such as digital signage and DOOH software, become an integral part of a successful advertising strategy. If you want to see results from your advertising placement, don’t forget about high-quality design.

An unusual perspective: advertising for a mini-zoo

In the creative campaign for promoting the Canadian mini-zoo Bug Zoo, where visitors can observe insects and spiders, an unusual approach was used: the advertising surface of the bus stop pavilion consisted of a large number of small glass windows, mimicking the compound eyes of insects. Passersby could try to look at a world full of tiny details.

This unusual and interactive design allowed passersby to feel like insects. Such advertising not only attracted attention but also encouraged interaction, significantly increasing audience engagement. People stopped to look at the world through the “eyes of insects,” took photos, and shared their impressions on social media.

This is a great example of how creative outdoor advertising can transcend physical space and extend its impact into the digital realm. Using screens for advertising and video ads, such advertising can reach an even larger audience. A CMS and digital signage player ensure effective content management and playback, making advertising campaigns even more impressive.

How to launch creative advertising at stops and what will be the result?

In today’s competitive marketing space, creative advertising at stops becomes a powerful tool for achieving marketing goals and increasing the effectiveness of advertising campaigns. This type of advertising not only attracts attention but also engages the audience, creating a vivid experience of interaction with the brand using DOOH networks.

Let’s consider the key steps for launching creative advertising at public transport stops:

1. Audience research

– Define the target audience: age, gender, interests, time, and duration of stay at stops.

– Study the routes and stops most frequently visited by your target audience.

2. Creative concept

– Develop a unique idea that will attract attention and generate interest. This could be an interactive element, an unusual design, or the use of unconventional materials.

– Ensure that the concept aligns with the brand and its values.

3. Design and visualization

– Develop a high-quality design that clearly conveys your idea.

4. Placement and monitoring

– Launch the campaign by placing the ads at selected stops.

– Use monitoring technologies (cameras, sensors) to track audience engagement and interaction with the ads.

What to expect from launching creative advertising at stops:

Increasing brand awareness and strengthening market presence

Creative advertising attracts more attention and is easily memorable, leading to increased brand recognition through DOOH advertising.

Viral effect

Creative advertising often generates interest on social media. People take photos and share what they see, which increases the campaign’s reach without additional costs thanks to DOOH Display Solutions.

Competitive advantage

Creative advertising helps stand out from competitors and remain memorable to consumers.

Strengthening emotional connection

Unusual and creative solutions create positive emotions in the audience, fostering an emotional attachment to the brand.

Increasing the number of customers and boosting sales

Using modern technologies, such as a digital signage player and a centralized video management system, allows achieving high results.

Launching creative advertising at stops requires careful preparation and a creative approach, but the results can far exceed expectations. With digital signage and digital advertising, even greater audience engagement and higher campaign effectiveness can be achieved.

Here are some tips for a successful launch:

Interactivity

Engage the audience with interactive elements. These can include moving parts, touch screens, or interactive games that will increase engagement and interest in your brand.

Content localization

Adapt the advertisement to a specific location, taking into account its features and local culture. This will make your advertising more relevant and attractive to local residents.

Timing factor

Choose the optimal time to display your advertisement. Consider peak hours when the most people are using the stops to maximize your campaign’s reach.

Feedback

Engage the audience in a dialogue. Use QR codes or special hashtags to collect feedback and track interactions with your advertisement in real time.

Creative approach

Don’t be afraid to experiment. Use new technologies and approaches to create a unique experience that will stay in consumers’ minds for a long time.

In the end, creative advertising at stops not only increases brand recognition but also creates a positive image that fosters long-term relationships with customers. It’s an investment that pays off through increased loyalty and audience engagement.

Advision — Content Management System for remote management and media planning of video and audio content broadcasting. We help offline businesses and advertising companies automate their workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

Contact us, and we will help you implement the most modern technologies to solve your problems!