When it comes to making your digital signage display appealing, it almost always depends on the content you show. Poor content can make even the brightest screen seem outdated, while quality content can bring even the oldest screen to life. This content is what will evoke a reaction from your audience. Viewers will remember videos, images, and social media events.

 

If you’re thinking, “But I don’t know what kind of content to show,” it’s time to get inspired. We have no fewer than 30 examples of digital signage content that can easily be adapted to your needs. This will serve as a source of ideas if you’re looking for fresh concepts. Digital advertising is used everywhere, from retail and schools to offices, restaurants, and other everyday settings.

 

 

1. Social media feeds and apps

 

Some of the best digital signage displays result from work already done on other channels. The most obvious example is social media. If you’re investing effort into creating content for social platforms, why not use it for your digital screens too?  

 

Social media is a convenient way to deliver customer feedback, product information, and the latest news directly to your physical location. It helps connect your online reputation with your offline image, builds trust, and helps customers know where to find you after leaving your establishment.

 

 

2. Your website

 

You can display your website (or any URL) on digital signage simply by adding it to your content management software. This is a simple way to direct your audience online and showcase your best projects. Plus, it’s a great opportunity to highlight the sophisticated design of your site.

3. Video content  

 

Video is the perfect format for digital signage, as it is typically already prepared in a 16:9 aspect ratio. Video content for digital signage can include your showreel, demo videos, or customer testimonials recorded on camera. Both are excellent examples of content that can easily be added to your digital signage player through direct uploads or integrations with apps like YouTube.  

 

Research shows that customers are 10 times more likely to pay attention to dynamic digital signage content than static messages. This makes video as essential as ice cream on a hot day.  

 

 

4. Images

 

They say a picture is worth a thousand words, so use images to tell your brand’s story. Digital signage players support various image formats, including JPEG, PNG, and GIF. This allows you to upload photos from company events, product launches, or other occasions. The playlist feature in digital signage players enables you to create an image slideshow—just upload the photos, set the display duration for each, and let the digital signage system play them automatically.  

 

You can also upload images via integrated apps, making digital signage management even easier.  

 

 

5. Quick alerts

 

Sometimes, you need to quickly create alerts, such as details about a room change or meeting time adjustments. For this, the digital signage player offers convenient apps that allow you to quickly adapt content to your needs.  

 

 

6. Current news and events

 

Most of us have favorite news websites or newspapers we read to stay informed. The digital signage system allows you to integrate apps that fetch the latest news from popular sources.  

 

Add a news block to your digital signage playlist, and you’ll always stay updated. This encourages your customers to linger in a café or visitors to remain in the waiting area longer.  

7. Industry news

 

In addition to general news, you can make your screens highly relevant by using RSS feeds to display updates from niche sources, such as industry blogs or specialized articles.  

 

This feature allows digital signage players to stream targeted content that is valuable to your audience.  

 

 

8. General information

 

Most marketing content becomes outdated over time. But do you know what always stays relevant? Real-time weather updates, stock market quotes, and currency exchange rates.  

 

These apps are extremely easy to use and effective. They attract a wide audience’s attention. For instance, schools use such systems to provide students with up-to-date economic data.  

 

This type of content is ideal as a “transition” between your video ads and social feeds, ensuring balance and avoiding digital overload.  

 

 

9. Digital menus

 

Food is a vital part of our lives, so we’re naturally drawn to images, descriptions, and menus that showcase it. A digital signage system allows you to create attractive digital menu boards.  

 

This is one of the key types of content used by restaurants, fast-food establishments, and bars. These menus also work well in corporate cafeterias, at events, or even as a fun announcement board. You can replace menu items with information about your products or humorous descriptions of team members using digital signage software.  

 

 

10. Customer reviews

 

Who can tell your company’s story better than your customers? If you have satisfied visitors who’ve left positive reviews on TripAdvisor, Google Maps, or other platforms, use digital signage software to display these testimonials on your screens. This builds trust and highlights the quality of your services.  

 

 

11. Sales dashboards

 

Data-driven companies tend to be more successful. But where is your key data stored? In your CRM or company intranet? A digital signage system can broadcast real-time sales data on screens. This helps your sales team stay updated on results and make quick decisions.  

12. Project management ideas

 

If you’re working on a product, having access to information about feature development, client numbers, or upcoming project stages is essential. With digital signage, you can stream data from platforms like Jira or Trello to office screens. This promotes transparency and ensures efficient teamwork.  

 

 

13. Promotional posters

 

Digital signage provides an excellent opportunity to display advertisements, whether on a large or small scale. You can show real-time promotional offers, inform customers about discounts, or encourage purchases at attractive prices.  

 

 

14. Interactive building directories

 

How much time does your reception staff spend helping people find the right floor or conference room? Digital signage software allows you to create interactive directories that show the locations of various rooms or offices. The best part is that when locations change, the information can be easily updated on the screens, unlike static signs.  

 

 

15. Advertising displays on Digital Signage

 

Digital signage is great not only for promoting your content but also for selling ad space. With digital signage software, you can easily schedule ad slots, display sponsored content between your messages, or dedicate special days to showing only advertisements.  

 

 

16. Live travel information

 

For companies where up-to-date travel information is crucial, interactive screens displaying transportation data are an excellent solution. A digital signage system can automate updates for bus, train, or tram schedules in real time, ensuring data accuracy.  

 

 

17. User-generated content

 

Displaying user-generated content is a fantastic way to grab attention and build trust in your brand. Using digital signage software, you can integrate customer reviews or social media posts directly into your digital screens.  

18. Real-time promotions

 

Updating promotions in stores or establishments is quick and easy with digital signage. You can change offers in real time, which is especially important for selling products with a limited shelf life.  

 

 

19. Educational materials and instructions

 

Digital signage can be effectively used to broadcast educational materials and instructions across various sectors. For instance, schools can display instructional videos, manufacturing facilities can show safety guidelines, and stores can demonstrate proper product usage. Digital signage software makes it easy to tailor content to the audience’s needs and ensure timely updates.  

 

 

20. Corporate announcements

 

With modern solutions like digital signage software, companies can instantly broadcast important news or announcements to all departments. This ensures convenient and fast communication.  

 

 

21. In-store promotions

 

Retail stores actively use digital signage software to display special offers and promotions. This is an effective way to attract shoppers’ attention directly at the point of sale.  

 

 

22. Inspirational quotes

 

Displaying motivational quotes on screens can create a positive atmosphere in both office environments and public spaces. A digital signage system allows for easy addition and updates of such content.  

 

 

23. Sermon announcements

 

For churches or religious institutions, digital signage is a convenient tool to inform the community about sermon schedules or share inspiring quotes.  

 

 

24. Leaderboards

 

Displaying leaderboards or team results is an excellent way to maintain motivation among employees or event participants. Using digital signage software, these leaderboards can be updated automatically.  

 

 

25. Competitions

 

Organizing competitions is a great way to boost engagement among customers or employees. You can use digital signage software to display information about contests or giveaways on screens. For example, invite customers to share photos on social media for a chance to win a prize.  

26. Emergency alerts

 

Digital screens aren’t just for positive content. In case of necessity, digital signage solutions allow you to quickly deliver emergency messages to a large audience. This could include information about evacuations, accidents, or weather warnings.  

 

 

27. Meeting room signage

 

Confusion in meeting rooms can easily be avoided with screen software. Use small displays or tablets to show room schedules, availability, and other details, preventing misunderstandings.  

 

 

28. Employee profiles

 

In fast-growing companies, it’s important to introduce new employees to the team. Digital signage software can help create interactive employee profiles that can be displayed on screens in the office or store.  

 

 

29. Showcasing work

 

If you work in a creative field, such as a gallery or design studio, digital screens are an excellent way to showcase your work. Screen software makes it easy to add photos, videos, or even interactive content to display your achievements.  

 

 

30. Internal communications

 

Digital signage is increasingly used to improve internal communications within companies. Displaying news, announcements, or important safety information using digital signage solutions ensures the rapid dissemination of information among employees. 


Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us and we will help you implement the most modern technologies to solve your problems!