The use of digital signage software in the hotel industry has grown exponentially and is now seen by hotel owners as a way to attract customers. Over the past decade, the use of digital signage systems in the hotel industry has grown exponentially. Modernizing their facilities, saving time and money through simple and quick updates of frequently changing information has been the main way hotel owners have used this technology.

The first generation of digital signage players in hotels was mainly used for daily guest information, event notifications, and navigation, replacing printed announcements and advertisements with digital screens that are easily updated using a content management system. Several large hotels have installed interactive touch-screen “navigators” to help guests better navigate the hotel. Additionally, conference rooms were upgraded with video screens outside for detailed information about events taking place inside, as part of the overall AV system of the conference room. Let’s consider three main tasks for Digital Signage in this industry.

1. Navigational

In any hotel, you can find information signs that indicate the right direction and distribute guest flows. The appropriate use of digital menus allows optimizing the navigation process and, at lower costs, making changes to it. This applies more to navigation in public areas and places of simultaneous concentration of a large number of people.

2. Informational

Depending on the functional purpose of the public space, there is a need to broadcast relevant information on multimedia panels. An example can be a conference area, in the main part of which or directly before entering the room, information about ongoing events, the composition of participants, any additional information is displayed. This allows a guest or conference participant to find the event of interest to them and information about it without unnecessary inconvenience, using digital signage software.

3. Sales support

Like any commercial venue, a hotel looks for ways to comfortably promote its services. The answer can be client-oriented, stylized content displayed using the Digital Signage system depending on the offer in the necessary place of the hotel, at the necessary time. For example, advertising for your SPA center service can be displayed on digital menu boards along the route of your clients after dinner in the restaurant, and the morning offer can be promoting transport services or your fitness center.

The modern market of Digital Signage systems is very developed, has a wide range of solutions and extensive equipment selection options. Defining the range of project tasks, we see the following aspects as fundamental:

Optimal choice of display installation locations

Considering the architectural features of the object, and ideally with the support of the hotel’s operational team – we determine the directions of people flow, places of their concentration, places where certain content needs to be provided. It is also important to calculate the legibility and understanding of content perception in each specific installation location of the display device, including players for Indoor TV. The combination of conditions and consideration of all these factors allows forming the necessary map of display locations depending on their purpose and, avoiding excesses – achieving the set goals.

Content production and configuration according to hotel standards

Each hotel brand, from small to large, has its own requirements for content filling and system configuration, which ultimately can affect the equipment composition. Competent interaction and knowledge of hotel standards of industry leaders allows us to anticipate and solve the set tasks. In turn, the accumulated experience of working with partners and software suppliers for Indoor TV allows us to bring implementation to new levels each time.

Ease of use

The system should be manageable by ordinary hotel employees. We offer centralized management solutions with a simple and intuitive interface. If necessary, we are ready to conduct employee training during the system commissioning process, including working with Android set-top boxes.

Execution

Digital Signage display means are at the forefront of your business, that is, they have direct interaction with your client. When forming a solution, we take into account the location, installation conditions, technical and aesthetic characteristics of the proposed equipment.

The development of Digital Signage solutions for hotels includes creating personalized messages for clients, using a centralized video management system and free software for screens. This allows hotels to increase the effectiveness of promoting their services and increase customer loyalty. The use of digital menu boards and other content display means also contributes to optimizing navigation processes and informing guests. Thanks to this, hotels can create a modern and effective system for promoting their services, enhancing their image and competitiveness in the market.

In the process of implementing Digital Signage solutions, we also consider technical aspects such as system stability and security. This is especially important for large hotels where the system must operate continuously throughout the day. The use of modern technologies and the experience of our specialists allows us to ensure high quality and reliability of the system, which is a key factor in the success of any project. In addition, we offer comprehensive solutions that include not only content development but also system support and updates throughout its entire usage period. This allows hotels to always have an up-to-date and effective system for promoting their services.

Design and implementation

Designing Digital Signage solutions includes determining requirements for equipment and content. We offer comprehensive solutions that include the selection of screens, media players, and software for centralized video management. Using free software for screens allows testing the capabilities of digital signage without significant investments and evaluating their effectiveness.

Support and updates

Support and system updates are important aspects of successful implementation of Digital Signage solutions. We offer continuous technical support and system updates to ensure it is always current and effective. This allows hotels to always have a modern and efficient system for promoting their services.

Usage efficiency

The effectiveness of using Digital Signage solutions depends on many factors, including content quality and technical characteristics of the equipment. We offer comprehensive solutions that include content development and equipment selection to ensure high system efficiency and increase customer loyalty. The use of Digital Signage solutions allows hotels to create personalized messages for clients, increasing their satisfaction and loyalty. Additionally, the centralized video management system allows easy control of content on all screens, regardless of their number and location.

In conclusion, Digital Signage solutions are becoming increasingly popular among hotels due to their effectiveness and flexibility. Using screens for advertising allows creating an attractive system for promoting hotel services, while Android media players ensure stable system operation. This not only increases customer loyalty but also contributes to increased sales and business development. Thanks to our comprehensive solutions, hotels can create an effective system that meets their needs and enhances their competitiveness in the market.

Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

Contact us and we will help you implement the most modern technologies to solve your problems!