Digital Signage is a modern tool for brand promotion that is actively used in the field of retail media. Thanks to the implementation of special software for digital signage, businesses gain the ability to manage content on various devices: LED screens, monitors, and interactive panels. This approach makes it possible to broadcast bright digital advertising that attracts the attention of potential customers and helps to stand out among competitors. An important advantage is that digital solutions can be easily scaled: from small stores to large shopping centers. Thus, even a local business can effectively use modern technologies to increase brand awareness.

Retail media forecast

Daniel Knapp and Marie-Claire Puffet, IAB Europe.

Most of the budget in retail media is trade marketing budgets. Retail media will account for 20% of advertising investments in the future.

If we look at Europe, forecasts indicate that by 2028 almost a third of all retail media spending will come from offline (34%), and the growth rate compared to offline will be very high.

The industry needs to be ready for this. Stores will essentially become physical television.

Advantages of using digital solutions

One of the main advantages of digital signage is the ability to quickly change advertising materials according to market needs. A modern digital signage player allows you to promptly update videos, animations, and text messages, which increases the flexibility of the marketing strategy. Thanks to this, companies can launch seasonal promotions, inform about new products, or change offers literally in a few minutes. In addition, digital solutions allow you to test different advertising formats and analyze their effectiveness in real time. This makes it possible to quickly identify the most successful approaches and optimize advertising budgets.

Attracting and retaining customers

Digital advertising makes it possible not only to attract new visitors but also to increase the engagement of regular customers. Interactive elements, information blocks, and up-to-date news broadcast by the Digital Signage system create a modern brand image and provide a positive experience for the audience. This contributes to the formation of loyalty and increases the likelihood of repeat purchases. Moreover, the use of personalized content makes it possible to take into account the interests of different audiences, making communication more effective. As a result, the business receives not only increased traffic but also a higher average check thanks to relevant offers.

Centralized content management

The use of software solutions for digital signage allows centralized management of all network devices, regardless of their location. This is especially important for large retail chains that strive to ensure a unified communication strategy at all points of sale. Thanks to the Digital Signage system, it is possible to quickly respond to changes in demand and promptly implement new marketing ideas. In addition, centralized management helps to avoid mistakes and ensures brand consistency at all levels. It also simplifies the staff training process and minimizes the time spent on administration.

Improving service quality

Modern digital technologies help to improve the quality of customer service. Up-to-date information displayed on screens helps visitors navigate the space, find the necessary products, or receive useful advice. This creates additional value for the consumer and strengthens the brand’s position in the market. Prompt information updates allow for quick responses to changes in schedules, prices, or assortment, which is especially important for stores, restaurants, or service centers. As a result, customers receive a more comfortable experience, and the business receives positive feedback and increased loyalty.

Why are digital signages effective?

Modern technologies are transforming approaches to attracting customers in stores, shopping malls, and public spaces. One of the most effective tools has become the integration of Indoor TV, which allows dynamic content to be broadcast on screens of various formats. Thanks to this, information is constantly updated, and visitors’ attention is retained much better than with ordinary static announcements. The dynamism of digital solutions becomes especially noticeable during periods of seasonal promotions, when it is important to quickly communicate new offers to the audience.

Flexibility in content management is provided by a modern CMS (Content Management System). With its help, advertising materials can be promptly changed, messages can be adapted for different audience segments, and market changes can be quickly responded to. This is especially convenient for network companies that strive to keep information up-to-date in all locations at the same time. The use of an Android set-top box makes it possible to easily connect additional screens even in small premises, expanding communication opportunities.

Interactivity is another important advantage of digital solutions. Some systems allow visitors to interact with the content: receive additional information about products, participate in raffles, or leave feedback. This increases engagement and encourages purchasing decisions directly on site. At the same time, the integration of audio design creates a pleasant atmosphere, enhances the emotional effect of advertising, and helps form a positive image of the establishment.

Analytical tools offered by modern software suites for Indoor TV allow the effectiveness of advertising campaigns to be tracked. The systems collect view statistics, analyze audience reactions, and help optimize content for better results. This makes it possible to make informed decisions regarding further promotion strategy.

Facts and statistics

Research confirms that the use of digital screens in retail increases foot traffic by 30%. Bright videos and images are better remembered, and the modern approach to presenting information is especially liked by young people, who are used to interactivity and rapid content consumption. According to analytics, the average check in such establishments increases by 15%, and brand perception improves by a quarter.

Prompt updating of advertising materials becomes possible thanks to the use of CMS and Android set-top boxes. This allows quick responses to competitors’ actions, launching new promotions, and informing clients about changes in real time. Such an approach makes the business more flexible and competitive.

Audio design as part of modern solutions

It is worth noting that audio design is an important addition to visual content. Musical accompaniment or special sound effects enhance the perception of advertising, make staying in the premises more pleasant, and help create a unique atmosphere. Modern software for Indoor TV allows audio and video to be integrated into a single system, which provides a holistic experience for visitors.

Modern approach to content management

The use of software for Indoor TV simplifies the content management process thanks to intuitive interfaces and extensive customization options. This allows marketers and administrators to quickly create, schedule, and launch new advertising campaigns without involving additional IT specialists. As a result, the business gets maximum efficiency from its investments in digital technologies, and clients receive a modern, interactive, and convenient service.

How to choose the optimal system for digital screens?

Choosing a modern digital signage system is an important step for any business that aims to communicate effectively with customers. First of all, attention should be paid to the size and resolution of the screen. The quality of the content in a particular space depends on these parameters, as well as whether the screen will be able to attract the attention of the target audience. For large sales areas or lobbies, it is recommended to use large displays with high resolution, while for small shops, compact solutions are quite suitable.

Another important aspect is the type of mounting. If your business often changes the location of equipment or participates in exhibitions, it is worth choosing a mobile construction that is easy to transport and install. For permanent locations, stationary systems are ideal, providing reliability and long-term operation. Choosing the optimal option will help avoid unnecessary expenses and ensure maximum convenience in daily work.

No less significant is the management functionality. A modern player for Indoor TV should support a centralized video management system, which allows remote control of content on all network screens. This is especially relevant for large companies with a branched structure, as centralized management simplifies administration and minimizes the risk of errors. Attention should also be paid to the possibility of monitoring equipment status and updating software without physical access to devices.

Compatibility with already existing business automation systems is another criterion that cannot be ignored. Free software for screens often offers basic integration functions, but for complex projects, it is better to choose solutions with advanced customization options and support for standard data exchange protocols. This will help avoid problems during scaling and ensure stable operation of the entire infrastructure.

Practical tips for using digital signage

To get the maximum return on investment in digital technologies, it is important to follow a few simple recommendations. First, regularly update the content to maintain audience interest and avoid the “banner blindness” effect. The centralized video management system allows you to quickly upload new materials to all screens at once, which is especially convenient for chain establishments.

Second, use a variety of formats for presenting information. Graphics, animations, photos, and videos help make content more attractive and understandable for different categories of clients. The player for Indoor TV should support all popular formats so you can experiment with message delivery and find the best solutions for your business.

Another important tip is to analyze visitors’ reactions to different types of messages. Modern systems allow you to collect view statistics, track interaction time, and even determine the most effective hours for displaying certain content. Based on this data, you can adapt your strategy to increase the effectiveness of advertising campaigns.

Don’t forget about the convenience of information perception. All important information should be presented with clear images and easily readable fonts. This is especially relevant for places with a large flow of people, where visitors have little time to get acquainted with the message. Quality design will help quickly convey the main idea and increase the level of audience engagement.

Additional opportunities for effective work

It is also worth paying attention to the possibilities of free software for screens, which often offers basic functionality for small businesses. Such solutions allow you to test different approaches to working with content without significant financial costs. Later, as the company’s needs grow, you can switch to more professional systems with extended functionality that support centralized management and integration with other business processes.

Thanks to the right choice of equipment and software, as well as following practical advice, digital signage becomes a powerful tool for increasing brand awareness, attracting customers, and boosting sales.

A new level of communication with customers: Digital Signage in action

The world is changing, and with it, the ways in which business communicates with people are changing too. Today, Digital Signage solutions help make a space modern, bright, and interesting. Thanks to such technologies, even an ordinary shop or cafe can look stylish and attractive to visitors.

The Android media player allows you to easily manage content on screens, quickly change information, and launch new promotions. This is convenient for both large chains and small establishments. The main thing is not to be afraid to experiment with different formats, add interesting videos, photos, or graphics.

Digital Signage is not just about advertising. It’s about creating an atmosphere that is memorable. When a screen not only shows announcements, but also helps the client find the right information or lift their mood, it works best. It is these simple but effective solutions that help business be closer to people and stay modern.

Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

Contact us and we will help you implement the most modern technologies to solve your problems!