Digital signage helps optimize advertising costs by 50%
Nowadays, digital signage has become an integral part of marketing strategies.
At the same time, markets are becoming more competitive, and businesses are facing the need to reduce costs without sacrificing the quality of customer communication. One of the most effective tools for cost optimization is the implementation of digital signage technology. In this article, we’ll explore how it can significantly lower marketing expenses and deliver better results in promotion.
Benefits of digital signage for cost optimization
Minimizing printing and production costs
Traditional methods of outdoor advertising usually involve expenses for printing banners, posters, flyers, and other materials. However, this form of communication is not only costly, but also requires constant updates of materials. Thanks to digital signage software, brands can automatically change screen content—promotions, prices, or news—without needing reprints. This helps reduce operational costs and makes ad campaigns more dynamic.
In addition to saving on materials, you also cut costs related to logistics and installation of advertising banners—which often requires dedicated personnel.
Reuse and adaptation of content
Another advantage is the ability to reuse existing digital content multiple times. Commercials or informational messages that are created once can be combined and adapted for different screens, formats, and target audiences. This enables more personalized communication without extra expenses.
By using a digital signage player, a company can easily schedule content, segment audiences, and adjust messages across different locations depending on specific needs. For instance, in supermarkets or shopping malls, screen content can be instantly adapted based on the time of day or current customer traffic.
Fast adaptation to market changes
Traditional advertising doesn’t allow for quick reaction to changes—such as adjustments in product pricing, availability, or seasonal promotions. Digital signage, on the other hand, allows you to update content within seconds. This is especially valuable in fast-changing market conditions.
A great example of this is a digital menu in cafés or fast-food restaurants. When dishes or prices change, there’s no need to reprint posters—just update the content in the software, and the changes will immediately appear on all screens.
Significant reduction in logistics and installation costs
Once digital displays are installed, there is no longer a need for the constant delivery of new materials or restructuring of physical advertising setups. All content is broadcast from a centralized source, which helps reduce the cost of maintaining advertising across a network of malls, shops, or restaurants.
With LED screen management software, companies can control content remotely—regardless of region or language. This is not only convenient, but also up to 50% cheaper than the production and distribution of printed advertising.
Expanding functionality through software
Modern content management systems allow digital signage software to be integrated with the company’s CRM, POS, or ERP systems. In this way, advertising messages can change automatically depending on active promotions, stock availability, or customer behavior.
This makes it possible to effectively connect marketing and analytics, improving customer awareness without requiring additional resources. Integration opens new opportunities for process automation and improves the accuracy of communication with the audience.
Digital tools, such as digital signage, create a flexible and dynamic environment for promoting goods and services. By using solutions like a digital signage player, digital menu, and LED screen software, it is possible not only to reduce costs but also to bring customer service to a new level. Companies that transition to digital technologies faster gain a real competitive advantage, automate internal processes, and improve the quality of marketing communication.
How a digital signage system helps save on digital advertising
In today’s world, marketing is moving more and more into the digital space. Automation, interactivity, and personalization have become key elements of effective customer communication. One of the most powerful tools in this process is the digital signage system — a technology that transforms the way information is presented in retail and public spaces. Let’s explore how digital screens and appropriate software help businesses reduce promotion costs.
Centralized control through CMS
The digital system allows you to manage all information displays from a single online dashboard. A modern CMS (Content Management System) enables users to create playback scenarios, set up a broadcasting schedule, and instantly make content updates at any location. This approach significantly reduces labor costs, as there is no need for a manager to be physically present on site.
For large venues, such as media façades at shopping malls, this means substantial savings of time and resources. Content is updated simultaneously in dozens of locations without additional involvement from technical staff.
Personalized content instead of mass campaigns
One of the key factors in advertising effectiveness is its relevance. Using targeting capabilities, companies can configure specific content to be shown depending on location, time of day, or audience type. This allows for more precise communication and, consequently, reduces costs associated with ineffective displays.
Unlike template-based approaches that dominate printed advertising, personalized digital advertising allows you to deliver the right message directly to those most interested. This is especially important in environments where every interaction with a potential customer matters.
Interactivity as an engagement tool
New-generation displays support various formats of user interaction — from touch control to audio responses. An interactive approach increases viewer engagement and extends the duration of their contact with the information.
In high-traffic areas — for example, shopping galleries and business centers — solutions that combine visual content with voice-over work effectively. In such cases, it is worth using an indoor audio player, which enhances the emotional impact and helps create a deeper impression of the brand.
Versatility of digital screens
A single display can perform several functions at once — broadcast advertising, provide reference information, show weather conditions or current news. This reduces the amount of required equipment and saves on procurement and installation.
In commercial spaces such as offices, lobbies, or lecture halls in educational institutions, the system can simultaneously perform both educational and advertising functions. In addition, large shopping malls can combine advertising from tenants, general announcements, and branded campaigns on one or several central screens.
Analytics for budget optimization
Every campaign launched through digital platforms comes with statistics — display time, number of repetitions, viewing point. Analytical functions allow marketers to evaluate effectiveness in real time and make adjustments without needing to re-plan the entire strategy.
For large-scale projects, such as media façades in malls, this is extremely useful: it is possible to quickly determine which part of the content performs better and direct the budget toward the most effective messages. This makes advertising investments transparent and controllable.
Universal capabilities via Android set-top boxes
One of the most affordable and technologically simple options for launching digital advertising is using an Android set-top box. This small device easily connects to any screen, turning it into a full-fledged platform for broadcasting video content. This approach allows businesses to quickly deploy a digital signage network even without having specialized equipment.
Android solutions are especially convenient for small retail outlets, cafés, or local brand branches. By connecting the device, you can remotely manage content, set up broadcasting schedules, and view reports through a cloud-based CMS. This minimizes infrastructure expenses — there’s no need to purchase expensive software or video servers — and makes it easy to scale the system in the future.
Screens as a visual engagement tool
Modern advertising screens are not just information carriers, but a central element of the brand’s visual environment. They affect not only the effectiveness of promo campaigns, but also the overall perception of the company by the consumer. Large LED or LCD displays attract attention through brightness, contrast, and dynamic content. This allows the brand to immediately stand out among competitors in a retail space or on the street.
Thanks to flexible content settings, even a single high-quality display can fulfill several functions: from classic advertising to navigational assistance in a store. And with integration into analytical systems, it becomes possible to clearly track visitor responses and adjust content in real time.
Digital menus as an element of fast service
In the food service industry, digital menu boards for cafés prove to be a tool that equally enhances both sales and the quality of service. They allow you to change dishes and prices literally within minutes—without the need to reprint paper media or replace physical signs. This kind of flexibility is especially important for venues with a dynamic menu—for example, breakfast in the morning, lunch during the day, and special evening offers.
Digital menus also improve the perception of the visual brand. When properly designed, they can influence the desire to make an additional purchase (for example, a dessert or drink). In addition, when connected to the venue’s backend systems, menu changes can automatically update on the screens depending on dish availability or time of day.
Automation through centralized video management
One of the main advantages of implementing digital solutions is the centralized video management system. It allows you not only to unify the brand’s visual message across all locations, but also to organize the entire process: from content creation and planning to reporting and monitoring.
This type of solution is especially important for networked companies. When a business has dozens or hundreds of customer contact points, a manual approach to updating information no longer works. Centralized management eliminates the risks of data inconsistencies between locations, increasing brand trust. Additionally, modern systems often support role-based access models—allowing local managers to make changes within approved limits without disrupting the overall content structure.
Adaptation to specific business scenarios
Each type of business has its own particularities, so digital solutions must be flexible and adaptive. For one client, the main challenge may be quickly updating a menu, and for another—launching a synchronized advertising campaign in 20 cities at once. The flexibility of the CMS and support for mobile control via Android devices allow both goals to be achieved simultaneously.
For example, a small local café can launch different menus in the morning and evening depending on customer flow. Meanwhile, a large supermarket chain can manage local promotions through a unified centralized structure. This approach allows businesses to spend less on creative changes, logistics, and display point updates.
Why it’s worth implementing modern digital solutions
The final step toward a modern marketing strategy is the implementation of truly flexible tools. Comprehensive Digital Signage solutions help businesses effectively manage visual communication, scale displays to match goals and audience, and quickly change content as needed.
Using technologies like Android media players significantly simplifies the launch: you can connect and configure them even without complex installation work or expenses on powerful server infrastructure. Your space becomes a living communication channel—clear both for staff and customers.
Digitalizing the point of sale or service location is not just a trend, but a way to improve service quality, control the advertising campaign budget, and respond quickly to market changes. It’s worth taking this step today by choosing a Digital Signage solution as a simple and reliable path to the future of communication with your audience.
Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.
Contact us and we will help you implement the most modern technologies to solve your problems!
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