Today, digital signs are becoming increasingly popular in amusement parks and entertainment centers. The implementation of software for digital signs opens up wide opportunities both for promoting the brand and for improving communication with clients. Thanks to this, park owners have the opportunity to significantly raise the level of service and increase sales volumes by promptly conveying current information.

The use of modern multimedia screens operating based on Digital Signage software provides owners with an effective marketing tool. You get the opportunity to quickly, dynamically, and creatively manage content: from launching current promotions and sales to informing about important events or updates. The flexibility of the digital menu allows you to personalize and change information in real time, and the digital signage player helps conveniently broadcast various digital content.

Digital menu – the best way of advertising in parks

Advertising on electronic screens is the ideal solution for conveying important information to park visitors. The installation of Digital Signage not only substantially reduces printing costs for advertising materials but also allows you to instantly change content without extra costs and effort. You can easily inform visitors about special offers, profitable promotions, and new attractions exactly when it is necessary.

Digital signs: a source of current information for visitors

The use of digital signs and modern software for digital signs allows you to broadcast any necessary information for visitors in a convenient format. You can launch advertising announcements about specific attractions, inform about current discounts on tickets and season passes, display clear diagrams of the locations of park objects or routes. Also, the digital menu will help to quickly inform about sales in restaurants, cafes, or shopping kiosks.

It is important to note that Digital Signage can play a critically important role in case of emergencies. With the help of a player for digital signs, you can promptly notify visitors about the need for evacuation or other urgent news, which makes digital screens not only a convenient but also a safe tool in modern amusement parks.

How digital technologies are changing service and marketing in amusement parks

With the development of the innovative entertainment industry, digital advertising and the integration of multimedia solutions are becoming decisive in forming a positive experience for visitors. The optimal use of modern software for LED screens allows park operators to aesthetically and effectively broadcast useful information, promotions, or announcements. Digital menu boards are especially in demand — bright, dynamic, and convenient for daily administration.

Main advantages of implementing Digital Signage systems:

– An electronic map of the park with a “You are here” marker, which helps new guests orient themselves;

– Current safety messages and reminders about important rules;

– Displaying the list of events, announcements of promotions, or the schedule of entertainment programs;

– Short video presentations of the most interesting attractions to increase visitors’ interest;

– Displaying special offers on digital boards in food zones.

According to Nielsen Agency, the use of interactive screens, Digital Signage, and modern software for LED screens increases interest and active participation of guests by 35–45%. In addition, staff can quickly and easily update messages, avoiding delays for approvals and printing — everything is set up in a few clicks.

Digital solutions and financial effect for the park

A modern Digital Signage system directly influences financial indicators. The use of dynamic menus in cafes, recommendations for group tickets or promotional season passes, as well as advertising for fast-track entry to attractions — all of these contribute to an increase in the average purchase amount. Additionally, an indoor audio player is used for background music, announcements, or creating atmospheric audio effects.

As recorded in a report by NEC Display Solutions, the implementation of digital screens in entertainment and retail spaces enables an increase in the number of transactions by 20–30%, and the sale of individual promotional offers can grow 3–5 times. MarketsandMarkets emphasizes that digital menu boards, in particular, stimulate impulsive purchases in queues at food courts or shops.

Flexibility and innovation — the foundation of modern service

The flexibility of multimedia platforms allows for promptly changing content according to the weather, events, or guests’ wishes. The integration of Digital Signage distinguishes the park among competitors thanks to:

– The rapid delivery of important information at all locations;

– Personalization of advertising campaigns for different target audiences;

– Compliance with modern standards of hospitality and technology.

Thanks to these digital technologies, park administration can continuously improve service, automate the team’s work, quickly respond to visitors’ wishes, and maintain the reputation of a progressive location for the whole family.

A rational choice of technologies for the modern park: what to consider when creating a digital network

The experience of operators of park and entertainment spaces shows that bright, dynamic video content attracts attention much better than the standard text format of information. The effectiveness of screen advertising depends directly on this: it is important to create not only informative but also emotionally engaging content that truly “hooks” the viewer. But it is no less important to competently organize the delivery of this content to the audience.

Choice of infrastructure: from a single screen to a large-scale network

Today, Digital Signage solutions allow you to comprehensively solve all these tasks: not only to display videos, but also to conveniently manage the entire network of screen devices. To create a digital ecosystem in the park, it is necessary to determine the following main components:

– Choosing the required number of screens for advertising at various locations of the park

– Connecting a CMS (Content Management System) — a centralized system for managing video and other content

– Ensuring a high-speed internet connection for data exchange

The simplest setup consists of a single screen and a computer from which the necessary information is played. Such a solution is optimally suited for a small café or a point-of-sale kiosk. But if the park aims to work with many displays simultaneously, for example, in recreation areas, at attractions, food courts, and the entrance group, there arises the need for a professional Digital Signage solution with centralized content administration.

CMS (Content Management System): the heart of a modern Digital Signage network

The main element of an effective centralized video management system is precisely the CMS. It must meet several mandatory criteria:

– A convenient and multi-user interface that allows several team members to administer the system at the same time;

– Flexible schedule settings for planning information display at the right time;

– Built-in widgets for the prompt creation of advertising or informational content;

– The ability to remotely control any screen from anywhere via the internet;

– Clear content addressing, when the administrator can choose which stories are displayed on specific screens for advertising.

There are many different CMS on the market: there are free and professional platforms with support for Windows, Linux, Mac OS, Android. Modern Android set-top boxes and Android media players are particularly popular, as these are compact, reliable, and easy-to-integrate hardware solutions, ideal for digital networks in entertainment spaces.

Practical aspects of implementation: where should a park start

In practice, it is quite difficult to independently create an effective branched network with centralized content management — this requires both technical expertise and an understanding of the specifics of Digital Signage. This explains the relevance of ready-made Digital Signage solutions that are supplied and implemented by specialized companies.

Specialists of such service providers:

– Select the optimal set of equipment — from screens to Android set-top boxes and media players;

– Carry out the installation, CMS setup, and the entire software complex;

– Train personnel to work with the centralized video management system;

– Provide technical support and assist in case of modernization or expansion of the park.

Additional advantages of Digital Signage solutions for parks

By choosing a comprehensive platform for Digital Signage with a modern CMS, an amusement park receives:

– Simple regular content updates on all advertising screens without interrupting operation;

– Flexible remote control using an Android set-top box or Android media player;

– The ability to conduct interactive promotions, quickly inform guests about changes or new features in the park;

– A clear and modern image of the space, which increases visitors’ trust and loyalty.

Digital service that works for results

A modern amusement park values not only new ideas but also efficiency in daily operations. Thanks to the implementation of proven digital solutions, your team receives simple tools for quick management and updating of information. And guests see what they need — at the right moment and in a clear format.

This is precisely the main advantage: simple changes that make the park truly modern and open to new opportunities.

Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

Contact us and we will help you implement the most modern technologies to solve your problems!