It is also necessary to take into account that the change in consumer behavior in the modern world and the rapid development of technologies can provide more opportunities, creating a new era for marketing. Among the variety of creative tools, digital signage is especially popular, in particular DOOH and pDOOH — modern formats that are actively broadcast on LED screens. A vivid example of this evolution is advertising on the roof of a taxi, which quickly captures the attention of marketers around the world.  

Today, the Taxi Top screen is not just an advertising medium. Precisely thanks to the use of digital signage, advertising has become accessible to people in different locations of the city where a taxi or Uber arrives. A moving vehicle with dynamic video advertising engages the audience regardless of their location, which guarantees wide coverage and constant contact between the brand and potential customers.  

For many city residents and guests, a taxi is a daily and convenient means of transportation. The presence of an LED screen on the roof makes it possible to effectively transmit commercial messages to a wide circle of people. People often become witnesses of advertising campaigns precisely thanks to digital signage on city roads, especially when it comes to popular taxi services or car-sharing.  

Worldwide practice confirms: advertising on taxis with LED screens occupies a significant niche in outdoor advertising (DOOH), since it increases the recognition of goods and services faster and cheaper than classical billboards or banners. In addition, such formats are easily adaptable: content on digital signs can be quickly changed, new offers tested, promotions launched at the right time of the day or depending on the location thanks to the smart pDOOH system.  

If your goal is to gain a competitive advantage and strengthen your position in the market, precisely the LED Taxi Top screen will become a key tool. Such displays are produced by professional manufacturers to individual order, which allows the creation of a unique marketing business card for any brand.  

How the taxi top digital display works

The taxi top digital screen is a modern digital signage that is installed on the roof of a taxi or a ride-sharing car. Its main advantage lies in broadcasting dynamic content in real time, which makes it possible to instantly deliver commercial or social information to city residents. The LED screen combines the mobility of transport with the effectiveness of DOOH advertising.  

They are powered by the car battery, which guarantees their uninterrupted operation while moving around the city. It doesn’t matter whether it is Uber, a traditional taxi, or ride-sharing services — the modern LED screen is easily updated through a 3G or 4G connection. Thanks to a digital signage player and software for LED screens, advertisers can change or upload new content in just a few clicks. This provides a unique opportunity to quickly run advertising campaigns within the DOOH network or through automated Programmatic DOOH platforms.  

While the taxi is moving, the digital signage provides contact with different groups of people — from pedestrians to public transport passengers. Thanks to adaptive pDOOH settings, advertisers can display specific content for different districts of the city or for certain times of the day, which allows maximum personalization of the marketing strategy.  

Why LED displays on taxi roofs are the ideal advertising tool

Software for LED screens and modern digital signage players open a new level of intelligent content management. Thanks to DOOH networks, the operator can not only control the advertising flow in real time but also set up targeting by geographic or time-based categories. Digital advertising on taxis is becoming increasingly effective in a dynamic urban environment, because it allows delivery of diverse advertising messages precisely to the audience that is currently in the right location.  

Flexibility

One of the main advantages of taxi advertising is its flexibility. Using smart software for LED screens and Programmatic DOOH tools, companies can quickly change the advertising depending on the time of day or current location. This makes it possible to target consumers near shopping centers, schools, sports complexes, or cultural institutions. Thanks to software platforms for digital signage players, the content easily adapts to different conditions, allowing the business to always stay relevant and visible to its audience.  

Real-time updates

Another key advantage of taxi top digital displays is the ability to update advertising content promptly. Using DOOH networks and software for LED screens, advertisers can quickly display new promotions, announcements, or important information. This ensures maximum relevance of messages: customers always see the freshest offers, and the company remains first in the consumer’s mind.  

Economic efficiency

The cost of LED displays on the roof of taxis is significantly more affordable compared to traditional formats of outdoor advertising. There is no need to connect to an external power source, and the use of software for digital signage substantially reduces operating costs. In addition, thanks to automation, typical for Programmatic DOOH, the budget can be flexibly allocated between different locations and time periods.  

Improved use of the display

The LED taxi top screen has a significant advantage over ordinary taxi nameplates. While a static sign displays only one piece of information, modern players for digital signage and software for LED screens allow displaying multiple formats — from graphics and video to interactive announcements. Thanks to DOOH networks, content can be adapted to current needs, support the brand image, and make it truly noticeable in the urban space.  

In recent times, Taxi Top LED screens have been actively used to attract attention to new brands, as well as to support social initiatives and urban innovations. Such an approach emphasizes the effectiveness of digital signage as a flexible and technological tool in the world of DOOH and pDOOH, which helps companies move forward confidently in a competitive market.  

Additional advantages of Taxi Top LED displays

1. Increased level of visibility

Placing an LED display on the roof of a taxi ensures excellent visibility of advertising messages not only for passengers but also for pedestrians and other road users. Unlike classic billboards, which often remain out of sight due to buildings or parked cars, taxi top advertising screens are at the optimal height and move with the transport across different districts. This makes it possible to cover various locations and constantly attract new audience segments. According to research by Clear Channel Outdoor, 67% of viewers clearly read messages on digital screens and demonstrate a high level of trust in such advertising. Also, the possibility of precise geo-targeting makes advertising even more effective for advertisers from different business fields.  

2. Constant visibility — 24/7

Modern displays for Digital Out Of Home (DOOH) advertising are equipped with powerful backlighting, which allows them to remain bright and noticeable even at night or under unfavorable weather conditions. Such screens work continuously, so the advertising message is guaranteed to be seen by the audience at any moment — in the morning, daytime, evening, or night. The uninterrupted operation of displays significantly increases the number of potential contact points with a client, which directly affects brand recognition. In 2024, more than 41% of the total global outdoor advertising budget was allocated specifically to digital DOOH formats, which is an indicator of the constantly growing trust in new technologies.  

3. Large internal storage capacity

A powerful digital signage player with modern software for DOOH advertising provides the ability to store a large amount of diverse content, from static announcements to creative video clips. This opens the way for businesses to flexible content strategy management: during a day or a week, the company can plan a series of different messages for specific audiences. Content changes are carried out remotely through a single centralized platform, which saves time and resources for a wide network of screens. Such an approach is especially effective for seasonal or regional advertising campaigns, when the speed of updates is important.  

4. High trust and audience motivation

International studies show that 73% of consumers perceive messages broadcast through video advertising on DOOH screens positively, and consider such a format modern, high-quality, and relevant. More than 80% of respondents are ready to perform a target action after viewing a creative clip — go to the brand’s website, participate in a promotion, or pay attention to a product in the store. Particularly high effectiveness is observed when integrated campaigns are used: combining outdoor video advertising and online communications can increase brand awareness by 31%. Creative, emotional, and adaptive content remains in memory longer than traditional, monotonous announcements.  

5. Dynamics of investment growth and reach

The global outdoor advertising market is constantly growing, especially in the segment of digital LED screens and taxi top displays. In 2024, the outdoor advertising budget reached $49.7 billion, of which almost half were digital DOOH formats. Analysts’ forecasts indicate that by 2029 the share of DOOH will make up 44% of the entire outdoor advertising market, and the growth rate will exceed 12% per year. In the Ukrainian market, there is an increase in demand for mobile and adaptive formats, and the occupancy of placements in cities reaches 75–80% of the available screens. Precisely thanks to the implementation of DOOH software and the development of screen networks for advertising, businesses receive additional space for creative solutions.  

6. Interaction and memorability

Video advertising on digital screens in the Digital Out Of Home environment makes it possible to significantly increase brand awareness and extend the “life” of the advertising message in the minds of the target audience. Research statistics show that creative video advertising on DOOH screens provides 2.5 times more brand mentions compared to static formats. Thanks to the wide placement network (taxis, public transport, busy intersections), the advertising message is remembered and can be reinforced by other communication channels, which provides maximum return on investment.  

Energy efficiency and environmental care

Modern taxi top digital displays are distinguished by increased energy efficiency thanks to an intelligent power management system and automatic brightness adjustment. This makes it possible to minimize energy consumption and, therefore, reduce environmental impact and maintenance costs for a large vehicle fleet. In addition, the digital format reduces the need for the use of paper and plastic, which is important for businesses with sustainable values.  

Digital analytics and performance monitoring

Digital displays installed on taxis provide unique opportunities for data collection and analysis in real time. Intelligent systems make it possible to track the number of impressions, viewing duration, and peak times, as well as to adjust the content schedule depending on audience activity in specific areas. The obtained statistics help to better understand the preferences of target groups, improve advertising strategies, and achieve maximum return on investment.  

Interactivity and content personalization

Thanks to modern technologies, taxi top digital displays can broadcast not only static advertising but also interactive video content, creative giveaways, QR codes to engage the online audience, or dynamic offers that change in real time. The personalized approach makes it possible to create a deeper and more emotional connection with the viewer, as well as to easily integrate offline and online channels into a unified marketing strategy.  

Communication with the audience on city streets acquires a new meaning thanks to the introduction of smart solutions and modern technologies. Ease of content management, the possibility of analytics, and integration with other channels provide brands with a significant advantage and help them stand out from competitors. Such an approach guarantees not only the efficiency of advertising campaigns but also forms long-term trust and recognition among city residents and visitors.  

Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using our own software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!