Digital signboards (digital signage) can be seen in airports, restaurants, transport hubs, retail stores, and even just on city streets. On digital signs, different content is broadcast: videos, static images, text messages, interactive touch screens, and even online streams. In the field of retail, digital signage is perfectly suited for highlighting new products, promoting special offers, placing modern digital advertising, and telling the brand’s story. The possibilities of using digital screen solutions are constantly growing.  

The main advantages of digital signboards in retail:  

– Attracting shoppers and increasing traffic — attract new clients with bright displays.  

– Broadcasting the brand story — modern solutions help convey key messages and enhance brand recognition.  

– Quick delivery of information — with the help of digital signage, it is easy to inform about products, promotions, prices, as well as conduct cross-promo and raise the average receipt.  

– Building loyalty — quality digital content helps create an emotional connection with the buyer.  

Modern software for managing digital signage has made the setup of digital signboards simple and flexible. One can remotely change a digital menu, schedule advertising, analyze data on customer engagement with the help of a special digital signage player. Such possibilities allow one to quickly adapt digital advertising to any business needs and market trends.  

Interactive solutions for the store are not only an informational but also an experiential tool. For example, in the well-known store Bloomingdale, an innovative display was installed: it is enough just to stand in front of the screen to “try on” sunglasses. Similar solutions using digital signage management software make the store more attractive and create a modern atmosphere, emphasizing the innovativeness of the brand.  

Broadcasting information about the product, sales, cross-promo

The use of a modern digital signage system in a shopping mall or a retail store opens new possibilities for effective presentation of goods. Such a system makes it possible to demonstrate detailed information about hit products: from characteristics of materials to professional comparisons with other goods. Thanks to this, the buyer receives a complete picture and can independently make a well-considered decision about purchase, without overloading store consultants with extra questions. This is especially important for large shopping centers, where media facades for malls with powerful LED screens are able to capture the attention of thousands of visitors simultaneously.  

No less important role is played by software for LED screens. It ensures centralized content management, makes it possible to update information blocks in a timely manner and adapt promotional offers, taking current market needs into account. Such technologies allow not only to organize direct broadcasting of advertising or product presentations but also to launch cross-sales, increasing marketing effectiveness.  

Creating loyalty

Another effective tool is placing attractive content on monitors near the checkout area. Using a digital signage system and a specialized indoor audio player, it is possible to broadcast information about bonus programs, registration in a mobile application, or subscription to brand news. Such interactive solutions reduce the feeling of waiting, improve service quality, and help establish an emotional connection with the client. With the help of software for LED screens, it is easy to adapt advertising campaigns or announcements for different audiences — for example, in the morning hours to broadcast café advertisements, and in the evening — important information for the whole family.  

Types of digital signboards

Today there is a wide variety of digital solutions that can be integrated into retail infrastructure:  

– Interactive screens allow customers to view product characteristics, choose convenient offers, or make contactless orders.

– Media facades for shopping malls with large-scale LED panels are able to broadcast dynamic video content, attracting attention to the brand even from a great distance.

– Self-service kiosks automate the process of choosing and paying for goods, reducing queues and increasing store efficiency.

– Indoor audio players make it possible to voice important messages, create atmosphere, or broadcast advertising in accordance with the time of day or the format of an event.  

Smart mirrors — innovations for smart shopping

Special attention should be given to the so-called “smart mirrors.” These are interactive devices that function as the customer’s reflection, combining the functions of viewing, trying on clothing, and personalized recommendations. Such mirrors help the client find the optimal size, style, or even choose accessories, increasing satisfaction from shopping. For example, H&M introduced such devices in its COS network in the USA, and as a result, shoppers receive a unique experience of interaction with the brand. Software for LED screens manages the content on the mirror, while an indoor audio player can complement this experience with thematic audio accompaniment.  

Digital displays in modern retail

Today advertising screens have become an integral part of the atmosphere of restaurants, cafés, and stores. They represent classic digital menu boards on which videos, slide shows, or informational clips aimed at attracting customer attention are broadcast. Digital signage solutions make it possible to demonstrate promotional offers, brand messages, or company news. For example, the MAC Cosmetics brand actively uses a centralized video management system to show customer reviews and unique content that emphasizes their expertise.  

For managing content on digital menu boards or advertising screens, a specialized CMS (Content Management System) is widely used. Such a system allows easy planning, uploading, and updating of multimedia materials from one place, simplifying management even of a large chain of establishments. A CMS makes it possible to segment broadcasts, create unique programs for different points of sale, and optimize the effectiveness of each advertising campaign.  

Self-service kiosks — automation of processes

A separate type of digital solutions is self-service kiosks, which are becoming increasingly popular among large and medium-sized retail chains. Due to the use of specialized devices, in particular Android media players and Android TV boxes, such systems provide significant automation of the selection and payment of goods. In Walmart, Target, and CVS stores, these solutions allow acceleration of customer service and unloading of staff. The innovative Mashgin technology, implemented in Circle K, uses artificial intelligence for automatic product recognition, which significantly reduces purchase time.  

Interactive screens as a way to engage customers

Interactive digital screens play a separate role in shaping modern retail space. Such digital signage solutions are equipped with advanced technologies: Bluetooth, RFID, infrared touch control. Interactive screens allow customers to actively interact with products, for example, change product parameters, view its characteristics, or create their own combinations. A vivid example is GE Lighting displays, where customers use buttons to create different lighting scenarios.  

Showcase digital screens and video walls

Among the most effective types of modern digital solutions, showcase advertising screens and large-scale video walls play a significant role. Showcase digital screens are distinguished by high brightness and image clarity, which makes it possible to broadcast dynamic video content even in bright daylight. Such screens are usually integrated into a centralized video management system and controlled via a convenient CMS (Content Management System), which allows quick content updates according to current marketing tasks. Showcase solutions are ideally suited for shopping and entertainment centers and boutiques, helping to form a brand impression at first glance.  

Menu boards and information stands on Android boxes

Another common type of digital screens are menu boards and special information stands that operate on the basis of Android boxes or compact Android media players. Thanks to these technical solutions, the menu or informational content can be quickly changed, managing a large number of screens through a single CMS. Such an approach allows establishments to respond rapidly to changes in assortment, seasonal offers, or customer requests, and also ensures stability of updates thanks to a centralized video management system. All these technologies together form a flexible ecosystem for high-quality interactive advertising and communication with visitors.  

Thus, modern digital screens combined with innovative management technologies open up new horizons for business in the field of retail and customer service. Thanks to these solutions, companies can increase the efficiency of communication and create a unique consumer experience that meets the expectations of modern shoppers. 


Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using our own software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!