Together with high-quality audiovisual equipment, the system makes it possible to combine the power of media content with the ability to quickly update information. These are not just modern screens that display an image, but a fully integrated solution for digital advertising that encompasses equipment, software solutions, and tools for managing displays. Thanks to this, businesses can deliver up-to-date messages to customers in shopping centers, restaurants, offices, transport, or outdoors.  

What the Digital Signage system is

Digital Signage is an automated system for broadcasting advertising and informational content. Its main task is to deliver the message as visibly and effectively as possible. The main components are screens, digital signage players, and specialized software for managing Digital Signage.  

The first and most visible element is the screen. It is the one that displays videos, static images, text messages, or even interactive presentations. For different business tasks, both compact displays, for example, in public transport or cafes, and large-scale video walls in large retail halls are used. Screens can be LED, LCD, or professional panels with a high level of brightness, which makes it possible to clearly transmit content even under external lighting conditions.  

The second important component is the digital signage player. It can be a standalone device or integrated into the screen itself. Its main function is to play files in the required format without interruptions. Modern solutions use both simple mini-computers and specialized players designed for continuous operation. Some manufacturers offer ready-made professional monitors with a built-in player, which significantly simplifies the system’s integration.  

The connection between the screen and the player can be made with a cable or via wireless technologies – Wi-Fi or a mobile modem. The cable method is considered more reliable, as it guarantees stability and continuity of broadcasting. The quality of this connection determines how quickly and smoothly digital advertising will be updated.  

Software for managing Digital Signage

It is worth separately highlighting the software component. The Digital Signage management software allows creating flexible broadcast schedules, editing materials, and quickly making changes. For example, in restaurants, this can be an interactive digital menu that is easy to update depending on the time of day or seasonal offers. In retail, it is a system of promotional messages with the ability to launch campaigns at specific hours or days.  

In addition, such software provides detailed monitoring of the entire network: it notifies of internet failures, malfunctioning of individual screens, or problems with file playback. For a business, this is critically important, as thanks to analytics, the company can track the number of displays of each advertising material, control internet traffic expenses, and respond in time to any technical issues.  

Use of Digital Signage in advertising  

Digital advertising in the Digital Signage format today is used in various fields:  

– in restaurants and cafes for broadcasting digital menus and promotions;

– in business centers and retail halls for informing customers and promoting brands;

– in the field of transport for showing advertising to passengers during a trip;

– on the streets – through large LED screens to reach a wide audience.

Thanks to its flexibility and integration of modern technologies, Digital Signage opens up wide opportunities for business not only for advertising campaigns but also for creating a dynamic and interactive user experience.  

Digital Signage has numerous advantages for business due to its visual effectiveness, ease of use, and versatility. Modern technologies such as software for LED screens, media façades for shopping malls, the Digital Signage system, indoor audio players, and digital menu boards are changing the standard of customer interaction and increasing the effectiveness of marketing campaigns.

The implementation of these solutions contributes to the fast informing of the audience, the formation of a positive brand image, and strengthens the competitive advantages of the company in the modern advertising space.  

Dynamic content and visual appeal

Digital advertising through the Digital Signage system makes it possible to broadcast videos, animations, and sound, which attract the audience’s attention much more effectively than static banners. According to Intel, digital displays capture 400% more views than traditional advertising media, and 60% of companies note a significant increase in customer engagement after implementing Digital Signage.

On LED screens, it is possible to showcase current offers, special promotions, and important announcements in a format that is difficult to ignore even in places with high traffic. This technology improves the quality of information perception and makes advertising campaigns more flexible and vivid.  

Simplicity and flexibility of management

Software for LED screens and digital menus makes it possible to promptly change content, launch new advertising campaigns, or update messages in real time across several locations. A business can centrally manage the entire network of screens, create schedules, and monitor the state of equipment, which reduces costs and increases communication efficiency.

In case of any technical malfunctions, responsible employees receive automatic notifications, which allows them to react instantly and eliminate issues without delays in broadcasting digital advertising. This is especially relevant for chain enterprises, restaurants, hotels, and shopping malls, where the speed of response directly affects the quality of customer service and the company’s reputation.  

Versatility of use

The Digital Signage system is used in shopping malls, supermarkets, offices, transport, entrances, restaurants, elevators, and even at public transport stops. Media façades for shopping malls broadcast advertising messages and interactive projects, strengthening the brand and creating a unique atmosphere of the space. Such installations can be integrated with software for LED screens and work in tandem with indoor audio players, which adds new levels of engagement for the audience.

Modern technologies make it possible to significantly diversify communication formats — from informing to entertainment, which increases the value of Digital Signage in any field of business.  

Feedback and interactivity

Digital Signage offers interactive possibilities: digital menu boards allow customers not only to view current offers but also to place orders directly through the screen. Media façades can collect data about the audience, which supports further analytics and personalization of content for different customer segments.

The use of indoor audio makes it possible to voice advertisements, important information, or phonographic messages for a specific target group at a certain time. In this way, the Digital Signage system turns into a universal tool that provides two-way communication and creates new opportunities for customer engagement and research.  

Added value for business

The integration of indoor audio and modern data collection systems makes it possible not only to broadcast advertising but also to calculate its effectiveness in real time. 33% of businesses after implementing Digital Signage note an increase in sales of 7–31%, and profit can grow up to 124%.

According to forecasts by Grand View Research, the Digital Signage market will reach $45.94 billion by 2030, and the volume of the LED screen sector will reach $11.32 billion by 2030. The constant improvement of software for LED screens and hardware solutions contributes to the growth rates of implementation of such systems in various sectors of the economy and business.  

Statistics and sources

– Digital advertising increases brand perception and sales by 7–31%.

– The global Digital Signage market will grow to $45.94 billion by 2030.

– LED screens occupy 22.8% of the market in North America, 20.2% in Europe, and 48.3% in the Asia region.

– Media façades in shopping malls make it possible to create an interactive space that enhances the emotional involvement of visitors.  

Importance of professional implementation

The fullest and highest quality effect from Digital Signage can only be achieved when all aspects of the project are taken into account: the area of the site, the size and location of the displays, the goals of the advertising campaign, as well as the budget.

That is why experts recommend entrusting the development and installation of systems to professionals, because the stability and effectiveness of digital advertising depend on the correct setup of software for LED screens, the selection of modern media façades for shopping malls, and the integration of indoor audio players.

Only a comprehensive approach allows a business to unlock the full potential of Digital Signage and create an unforgettable impression for the audience, increase sales, and strengthen customer loyalty.  

What content can be broadcast on Digital Signage screens

Advertising screens in Digital Signage systems provide companies with enormous flexibility in terms of creating and broadcasting diverse content for various purposes. With the help of a modern CMS (Content Management System) for Digital Signage, it is possible to remotely manage the content of all displays, quickly update the file archive, divide screens into zones, and organize complex scenarios of media rotation. This is critically important for retail, restaurants, business centers, cinemas, and transport, where the need for physical intervention and expenses for printing traditional materials is avoided.  

One of the most popular types of content is advertising information, which includes promotion of products, discounts, seasonal offers, or new collections. Advertising screens make it possible to present each product in the best light, show top catalog positions in real time, prices, and special offers. Research confirms that the use of video and dynamic images on Digital Signage increases audience engagement several times compared to classical static advertising.  

Informational content also significantly increases the value of Digital Signage for business. The centralized video management system makes it possible to quickly change the schedule, inform guests about the status of an order, update flight schedules, public transport movement, store opening hours, or the location of specific departments. For example, instead of posters in cinemas or supermarkets, it is possible to instantly display important notifications, a venue map, or a service menu on the screens.  

Types and scenarios of Digital Signage use

Entertainment content is another advantageous direction. Through an Android set-top box or Android media player on Digital Signage, it is possible to organize broadcasting of sports events, interactive games, and entertainment videos. Such Digital Signage solutions work perfectly in waiting areas, food courts, and cafes, where dynamic content increases customer loyalty and the overall atmosphere of the space.  

A modern CMS makes it easy to integrate reviews from social networks. On advertising screens, it is possible to broadcast customer reviews and recommendations, photos with hashtags or reposts from Instagram and Facebook. This builds trust and motivates a new audience to interact with the brand. Additional analytical modules track the effectiveness of such campaigns and help adjust the strategy in real time.  

Information from services updated in real time has separate value: weather, traffic jams, exchange rates. The centralized video management system makes it possible to instantly change content, focusing on audience requests or the current situation. Such tools are actively used in airports, shopping malls, and business centers, allowing content to be made as relevant as possible here and now.  

Technological solutions for Digital Signage

The basis of modern Digital Signage solutions consists of CMS (Content Management System) and specialized Android media players. The CMS provides full autonomy — from creating content to its distribution on all devices and monitoring of results. It makes it possible to set up multi-level access, automate updates, and optimize the operation of the entire network of screens regardless of the scale of the business.  

The use of Android set-top boxes and professional media players significantly simplifies the deployment of a network of advertising screens. They reliably play back content in Full HD and 4K format, have remote administration functions, and integrate with any modern CMS. Advertising screens can be installed anywhere and everything can be managed through the interface of a single application — this allows scaling Digital Signage practically without limitations.  

Combining different types of content

Digital Signage provides a unique opportunity to combine several types of content on one screen at once: alternating advertising, entertainment videos, informational announcements, or reviews from social networks. Thanks to a powerful CMS and the use of modern Android media players, it is possible to conveniently organize a schedule for any business, promptly change strategy, analyze results, and improve communication with the customer.  

Digital Signage has already become an integral part of the modern digital environment. Successful implementation of this technology helps businesses stay one step ahead, quickly adapt to new challenges, and create relevant, attractive experiences for customers every day.


Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. Additionally, we are implementing a Wi-Fi tracking system to measure the quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!