This helps not only to create a pleasant atmosphere but also to increase business profitability by 30% through broadcasting advertising along with entertainment and sports content. One of the most effective tools in this direction is the use of Digital Signage. It is a screen management system that allows you to display information about drinks and dishes, promote special offers, broadcast sports events, as well as maintain the venue’s unique style.  

Advantages of using digital technologies in bars

The use of digital advertising and interactive visual solutions provides several key advantages:  

– Attracting guests’ attention thanks to bright videos, animations, and dynamic content.

– Creating brand recognition through systematic updates about new products and promotional offers.

– Reducing the workload on staff through the automation of information processes.

– Shaping a pleasant atmosphere in the venue through a combination of music and video broadcasts.

– Increasing customer satisfaction with high-quality visualization and quick access to information.

Digital menu boards for bars

Special attention should be paid to such a tool as digital menu boards for bars. They make it possible to quickly change item prices, add seasonal cocktails, or promote special “happy hours” without printing new materials. This solution reduces marketing costs and makes communication with visitors as convenient as possible.  

In addition, digital menus can be integrated with the POS system, which opens up opportunities for personalized recommendations depending on the client’s previous orders. This not only increases the average check but also makes the service more modern.  

Technological foundation of Digital Signage

For digital screens to work effectively, high-quality digital signage software is essential. It allows you to remotely manage content, schedule display times, and adapt the design for different areas of the bar—from the main hall to the summer terrace. For reliable broadcasting, a digital signage player is used, ensuring stable playback of video and graphics in high quality.  

Such technological solutions turn Digital Signage into a powerful tool that not only improves commercial results but also enhances the overall customer experience. It is a modern way of creating a unique atmosphere where visitors stay longer and return more often.  

Interactive opportunities for guest engagement

In addition to showing standard content, Digital Signage opens the way to interactive solutions. For example, screens can be used for quizzes, promotional games, or real-time voting. This approach creates an emotional connection with the audience, increases visitor engagement, and stimulates repeat visits. For bars, this is especially valuable since guests receive not only drinks and atmosphere but also a vivid interactive experience that highlights the modernity of the venue.

Selection of appropriate equipment

After deciding to implement a Digital Signage system, bar and restaurant owners face the task of choosing the right equipment. It is this stage that determines how well the entire network of digital screens will function and whether the investment in the technology will pay off. The choice of equipment includes not only the purchase of displays but also the selection of optimal media players and software. Here it is important to consider not only the technical characteristics but also the compatibility of all components with each other. Reliable professional equipment will help avoid maintenance problems, reduce repair costs, and make the system as efficient as possible in the long term.  

– Screens — special displays designed for continuous operation. They have anti-vandal coating, are resistant to moisture and dust, and can transmit images in high resolution. This allows visitors to clearly see the information even in large halls or in bright lighting.  

– Media players — compact devices that ensure correct playback of video and graphic materials. Modern models make it possible to smoothly broadcast even “heavy” multimedia content without freezes or delays.  

– CMS (Content Management System) — software solution responsible for managing all elements of the Digital Signage system. It allows planning content, creating different scenarios for its display, and quickly changing menu data or promotional offers regardless of the number of screens.  

Responsibly chosen components will not only make the operation of digital menu boards stable but also improve the quality of customer service, as they will receive up-to-date information without delays.  

Optimal screen placement

The correct placement of equipment is no less important than the quality of the devices themselves. Even the most expensive and advanced displays lose efficiency if installed in places that are not visible or inconvenient for viewing. Therefore, before installation, it is recommended to study visitor routes and identify the busiest areas in the premises. This will help deliver advertising or informational content to the venue’s audience as effectively as possible.  

The most common options for installing digital screens in bars and restaurants:  

– Above the bar counter, where visitors spend the most time and constantly look around for information about drinks and snacks.

– Near the entrance to the hall, to immediately draw customers’ attention to promotions or special offers.

– In corridors or near restrooms, where screens become a kind of information point and maintain guest interest.

– In waiting or queue areas, since at these moments customers are most open to perceiving additional advertising information.  

A well-configured digital menu, installed in the right spots, not only increases customer comfort but also positively influences the growth of the average check.

Audio integration as part of the atmosphere

Modern venues increasingly strive to create a comprehensive atmosphere for their guests. Here, the combination of visual and sound solutions plays an important role. The use of an indoor audio player makes it possible to synchronize music with video content on screens, creating a harmonious space in which guests feel comfortable. Background playlists can be adjusted depending on the time of day or the event; for example, calm tracks in the first half of the day or energetic ones in the evening.  

Moreover, such integration makes it possible to broadcast not only music but also audio advertising. For example, during the display of a promotion on digital menu boards, a simultaneous voice announcement about the discount can play, reinforcing the effect of the visual message. This is a comprehensive solution for those venues that focus on creating a memorable brand and actively work on customer return.  

Flexibility and efficiency in operation

The strong side of digital solutions lies in their high manageability. Thanks to a professional CMS (Content Management System), a bar or restaurant can centrally control all screens, even if there are dozens of them in different areas of the venue or across several branches. This allows the owner or manager to instantly change drink prices, add seasonal novelties to the digital menu, and schedule promotions for specific days of the week or times of day.  

Importantly, most modern systems allow integrating content not only with the venue’s internal database but also with external resources. For example, you can connect broadcasts of sports events, weather forecasts, or even social media to create interactive engagement with clients. As a result, the Digital Signage system becomes not just a tool for displaying menus or promotional videos but a true communication complex with guests, directly impacting sales growth.  

Organizing effective content

The foundation of success for any Digital Signage solution is well-thought-out and professionally implemented content. It is the visual filling of the screens that forms the first impression for the venue’s guests, influences their level of interest, and determines whether they will return again. The content should be bright, modern, and accurately match the mood and interests of the target audience. It is important not to overload visitors with excessive text: messages should be concise and have a clear call to action — to order a new cocktail, try a seasonal dish, or take part in an event.

Examples of successful content use

– Displaying bright photographs of signature cocktails, snacks, and specialty dishes that stimulate appetite and create the desire to order more.

– Broadcasting videos from past parties, festivals, or themed events that build guest anticipation for future leisure.

– Previewing the schedule of weekly events, special promotions, or discounts that motivate repeat visits.

– Organizing interactive surveys or quizzes that enliven the atmosphere and allow customers to participate in shaping the venue’s culture.  

These elements help make content more interesting, increase the time guests spend inside the venue, and contribute to raising the average check.  

Use of modern equipment

For advertising screens to work effectively, reliable equipment is essential. It is devices that ensure stable playback of multimedia content that create a high-quality experience of visitor interaction with the venue. In many cases, the optimal solution is the use of an Android media player or Android set-top box. Such devices stand out for their easy connection, compatibility with popular video and image formats, and ability to work without failures even under heavy load.  

An additional advantage is remote access: the manager or administrator can quickly update the menu or promotional video without the need to physically interfere with the equipment’s operation. This not only saves staff time but also allows quick responses to changes in the business.  

Centralized video management system

For the entire network of screens to function as a single organism, a centralized video management system is used. It opens up the possibility of controlling content simultaneously across dozens of devices, regardless of their number or geographical location. All management is carried out through a convenient interface, allowing scheduling of displays, changing content depending on the time of day or events, and adapting content for specific groups of clients.  

In addition, the system allows rapid scaling of the solution — for example, connecting new advertising screens in newly opened locations. This makes Digital Signage a universal tool that grows along with the business and always remains maximally relevant to the venue’s needs.  

Personalization of content for guests

Another important advantage of digital technologies is the ability to personalize. A modern Digital Signage solution makes it possible not only to broadcast general information but also to adapt it according to specific times, events, or even visitor needs. For example, during the day the screens can promote business lunches, in the evening — cocktails or live performances, and at night — highlight special night offers.  

This approach creates the feeling of individual service, where each customer receives relevant information at exactly the right moment. It increases the effectiveness of marketing campaigns and contributes to building guest loyalty to the venue.


Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. Additionally, we are implementing a Wi-Fi tracking system to measure the quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!