The use of modern technologies allows retail not only to meet these expectations, but also to shape a fundamentally new level of interaction with customers by adding comfort and vivid emotions from shopping. Among the most innovative solutions of recent years, interactive digital signs and information panels stand out in particular. They change the standard perception of a retail space and create a new quality of service.  

What are interactive digital panels?

These are touch screens with wide functional capabilities, integrated into the store space. Thanks to them, shoppers can learn more about promotions, available assortments, get recommendations, or quickly navigate the sales floor. Using digital signage software, such panels turn into a full-fledged communication channel between the store and its customers.  

Advantages of interaction with the shopper

Interactive screens create an effect of engagement: the shopper becomes an active participant in the process rather than a passive observer. Instead of just looking through shelves, a person can independently search for the desired product, compare features, check the availability of a size or color. This increases trust in the brand and builds long-term loyalty.  

The role of the digital signage player

An important role is also played by the digital signage player, which is responsible for playing content on the screens. Its stable operation ensures uninterrupted broadcasting of advertising messages, instructions, or interactive offers. When it comes to large retail chains, centralized Digital Signage platforms become the optimal solution, allowing the entire network of screens to be managed remotely.  

Why are interactive digital panels needed?

Modern stores compete not only in the quality of their products but also in the level of service they offer their customers. Interactive solutions based on digital signage systems make it possible to combine convenience, informativeness, and entertainment, which shapes a new experience of visiting retail spaces. By using a cloud Digital Signage system, retailers can significantly expand their capabilities and provide shoppers with modern, dynamic service.

Main tasks of interactive panels

The introduction of interactive displays solves several business tasks at once and significantly facilitates interaction with the customer.  

– Improving navigation. A panel with a map of the sales floor helps the visitor quickly orient themselves, find the needed department or product, and save time. In this process, a key role is played by the digital signage player, which ensures uninterrupted broadcasting of maps, layouts, and interactive routes.  

– Expanding the assortment and available information. The digital signage system makes it possible to instantly provide the customer with a full description of a product: specifications, composition, photos, reviews, and alternative offers. This increases confidence in the choice and stimulates purchase.  

– Increasing interest and attention. Thanks to the integration of media content, animations, and even games, the retail space is transformed into an interactive zone. This approach causes emotional engagement and creates positive impressions of the brand.  

– Cost optimization. By using Digital Signage management, stores reduce the need for a large number of consultants, since part of the work is performed by the panel: it consults, shows catalogs, and recommends additional products.  

Taken together, these factors directly affect the growth of conversion, the increase of average ticket size, and the formation of long-term customer trust in the retail chain.  

How do interactive digital signs affect retail?

Stores that have implemented such a solution gain a number of advantages:

– the workload on staff decreases, since part of consultations is handled by the digital interface;

– the average ticket size increases, as the Digital Signage player can display personalized offers and recommendations;

– brand image improves, as modern shoppers value technology and a dynamic approach to service.  

In addition, digital signage software opens wide opportunities for marketers. It allows the creation of targeted advertising scenarios and the rapid change of visual content depending on the time of day or current promotions. Thanks to this, digital signs become not just carriers of information but a tool for increasing sales.

Prospects for development

Given the rapid development of the market, interactive solutions for retail will continue to improve. Already today, the technology can be integrated with mobile applications, loyalty systems, and even with shopper behavior analytics tools. By combining the digital signage player with powerful Digital Signage platforms, stores gain not only a modern tool for communication but also an effective data collection channel that helps create an even more personalized service.  

How to effectively integrate interactive panels into retail

For digital solutions to work productively and bring tangible benefits to the business, they must be implemented comprehensively.  

– Defining goals. Before starting the project, it is worth clearly outlining which specific tasks are set for the interactive system. This may include navigation optimization, upselling additional products, or improving brand image.  

– Choosing equipment. The choice of panel depends on the store area, location, and characteristics of the target audience. It is important to take into account screen size, functionality, and ergonomics.  

– Content strategy. It is Digital Signage that determines how informative and engaging the retail space will be. Therefore, the content must be visually attractive, useful, and simple to interact with. It should not only inform but also motivate purchases.  

– Testing and training. A cloud Digital Signage system allows quick setup and scaling of content, but for this it is necessary to test all functions and train the staff who will service the panels.  

Interactive digital panels are gradually becoming the standard for modern points of sale. Their implementation allows step by step to automate service, reduce staff workload, and at the same time improve the quality of customer service. Thanks to modern Digital Signage solutions, stores gain the opportunity to quickly adapt communications to seasonal changes, advertising campaigns, or special events without spending resources on printing traditional materials. This significantly optimizes business processes and maintains the store’s image as an innovative brand that keeps pace with digital trends.

Real examples of using interactive panels

Today large retail chains are actively implementing Digital Signage solutions into the daily operation of stores, which allows them to achieve significant competitive advantages and a qualitatively new level of interaction with the shopper.  

In cosmetics stores, interactive panels become a true point of attraction — here one can test different shades of lipstick or eyeshadow, get acquainted with reviews, or watch instructions on the use of cosmetic products. These interactive functions are fully supported by digital Digital Signage provision, which allows stores to present products more effectively and stimulate purchase decisions.  

In hypermarkets, entire interactive assistant panels are deployed: the shopper can enter the desired ingredient, receive a themed recipe, immediately see the necessary list of products, and find out their location on the sales floor. Such Digital Signage software not only optimizes navigation but also makes shopping conscious and enjoyable.  

In fashion boutiques, interactive digital signage solutions bring the experience into the field of augmented reality. A shopper can “try on” accessories or clothing on a virtual mannequin, quickly choose stylish looks, and see how a certain item matches the rest of the outfit. This creates a modern, captivating format of presentation that motivates purchase, while also improving service and enhancing the uniqueness of the brand.  

Such digital tools not only increase the store’s popularity among visitors but also contribute to building brand loyalty thanks to quality service and customer engagement in interaction.  

The future of interactive panels

The rapid development of digital signage software is opening more and more opportunities for business. Already now, interactive panels are being created with face recognition, voice control, and the function of automatically issuing personalized coupons. Continuous improvement of Digital Signage software makes it possible to provide a unique customer experience and to create new service scenarios.  

Timely implementation of modern Digital Signage solutions is capable not only of increasing customer loyalty but also of bringing the retail business to a fundamentally new level — where each store visit turns into an interesting and useful event.

Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. Additionally, we are implementing a Wi-Fi tracking system to measure the quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!