Businesses have to quickly look for effective tools to attract new customers and maintain ongoing audience interest. In this context, digital signage technologies open new opportunities for supermarkets and grocery stores. The use of interactive solutions makes the store space more convenient for shoppers, and marketing messages — dynamic and personalized.

Why is digital signage needed in supermarkets?

The introduction of digital signage software in grocery chains solves several important tasks at once.

– First, it draws attention to special offers, promotions, and new products. Bright content on displays quickly stands out among traditional paper posters.

– Second, digital solutions simplify familiarization with the assortment, providing shoppers with complete information about products: ingredients, nutritional value, expiration date.

– Third, the use of interactive tools, such as digital kiosks or self-service checkouts, reduces the load on staff during peak hours.

– Fourth, modern displays strengthen the emotional connection with visitors, creating a more vivid shopping experience. This directly affects customer loyalty levels and final sales.

Popular digital signage formats in grocery retail

Not all formats are equally effective for grocery points of sale. Below are the solutions most often used in supermarkets:

– Digital menu boards — ideal for food zones and culinary departments, where it is important to quickly change prices, update seasonal offers, or display appetizing images of ready-made dishes. Such solutions allow for a fast response to demand changes, the launch of new promotions or temporary menus. The bright, modern look of digital boards attracts shoppers’ attention and contributes to increased store guest loyalty.

– Indoor TV — software for indoor TV allows turning screens in sales areas into full-fledged information channels. They can broadcast product advertisements, recipes, nutrition tips, as well as general news. Effective use of such screens in different departments of the store helps engage shoppers in promotions, inform them about new arrivals, and create the impression of a modern shopping space.

– Digital kiosks — interactive terminals through which shoppers can independently find out the location of products, check product availability, or create a shopping list. The use of kiosks reduces the load on consultants, speeds up the search for needed items, and makes the selection process more convenient and autonomous for each customer.

– Self-service checkouts – simplify the payment process, reduce queues, and make shopping more comfortable. Customers can quickly pay, avoiding excessive crowds near regular checkouts, which is especially valuable during peak hours. Self-service encourages a positive perception of the store among modern and dynamic clients.

– Indoor audio – an indoor audio player provides background music and advertising audio messages. This tool helps create the right atmosphere and influences customer behavior. A well-chosen playlist contributes to a more pleasant stay in the store and can motivate additional purchases or participation in promotional offers.

– Navigator displays – installed near the entrance or in the central aisle of the supermarket, they serve as an interactive guide for customers. Thanks to digital signage technology, the system helps to quickly orient in the shopping space, find the necessary zones, and reduce the time spent in the store. Using such a solution increases visitor comfort and creates a positive impression of service. For correct content display, a CMS (Content Management System) is often used to centrally manage all screens.

– Smart mirrors – modern mirror surfaces that combine the customer’s reflection with advertising messages, promotional offers, or personalized recommendations. Most often, they are installed in fitting rooms or near the store’s exit. Thanks to a digital signage player or Android set-top box, they can stream up-to-date data directly from the cloud platform. This format makes the interaction interactive, and digital advertising looks natural and unobtrusive.

– Interactive shelves – allow customers to learn more about a product by touching a display or a sensor tag. In premium zones, for example in wine departments or among delicacies, integration with a centralized video management system allows showing not only product characteristics but also recipes, flavor combinations, or stories of origin. This solution forms a new level of customer interaction with the brand.

– Display panels – one of the most common formats of digital solutions in stores. They play promotional videos, information about discounts, and new products. Easy to connect to an indoor TV player, they provide stable content streaming in any department. Combined with digital advertising, panels expand the functionality of classic showcases and shelves, making the shopping space dynamic and attractive.

Combining technologies in a single system

The use of navigation displays, smart mirrors, interactive shelves, and display panels is effective only when they are united in a single ecosystem. It is the Digital Signage system, integrated with a CMS, that provides centralized management and control. Content can be updated instantly, while an Android set-top box or other specialized devices guarantee continuous broadcasting. This synergy of technologies allows for the development of effective strategies to attract audiences and increase sales.

Examples of digital technology implementation in popular grocery chains

– Lidl — one of the largest European chains, actively uses digital technologies to optimize business, improve store efficiency, and automate processes. Lidl stores have automated self-service checkouts, interactive displays, and Digital Signage systems to highlight beneficial offers and grow customer loyalty. In 2025, the chain manages over 12,000 supermarkets in Europe and the USA, and electronic displays and island promo zones allow rapid content changes without additional printing costs.

– Aldi — another leader among discounters, focuses on a high level of automation and the use of LED screens. Aldi stores feature digital price tags, interactive shelves, and self-service checkouts, which simplify shopping for visitors, while staff can devote more attention to service. The share of own brands in Aldi exceeds 90%, supported by effective digital communication and personalized advertising for customers.

General effectiveness:

– According to AI Screen, the implementation of Digital Signage allows supermarkets to increase sales by 25–30% already within the first year. This effect is mainly observed due to more precise placement of promotional messages, personalization of offers, and automation of purchasing and store navigation processes.

– Digital screens make it possible to demonstrate multimedia, personalized content depending on the time of day or shopper contingent, which increases the effectiveness of marketing campaigns.

Example:

In Lidl supermarkets in France and Germany, large Digital Signage panels are actively used to showcase new products, promotions, and interesting items of the week. Similarly, Aldi implements digital price tags and dashboards to save time and optimize price changes. Digital signage has become a key tool for loyalty and flexibility in influencing the consumer.

Additional advantages of implementation

The use of digital signage software has another important advantage—the possibility of centralized management of all content. The management of the network can quickly change special offers in all stores at once. This is especially relevant for large retailers who need to maintain consistency in marketing campaigns. 

In addition, the integration of digital technologies with CRM or ERP systems allows for more accurate analysis of visitor behavior and demand forecasting. Thus, digital screens become not only an advertising tool, but also an analytical tool that helps make business decisions.

Additional possibilities of digital signage

Modern digital signage solutions go far beyond the simple broadcasting of promotional videos. Today, digital technologies make it possible to integrate customer facial recognition for personalized recommendations of products or services. Thanks to this innovative approach, retail chains can dynamically change their content depending on the age, gender, or even emotions of the client, which greatly increases audience engagement and loyalty. 

Moreover, advertising screens become a center of interactive experience, allowing consumers to quickly get up-to-date information or special offers in a convenient format.

Touch and gesture technologies

The retail industry is actively introducing touch surfaces capable of responding to touches, hand gestures, or body movements. Thanks to the use of an Android media player, modern screens can deliver high response speed and smooth animation, greatly expanding functional possibilities for users.

Touch panels are installed in areas for showcasing new products, tastings, or express orders, giving customers more freedom in choice and making the shopping process as comfortable and modern as possible.

Contactless orders and cross-platform solutions

One of the most promising functions is the possibility of contactless ordering via mobile devices—a tablet or smartphone can become a full-fledged channel for making purchases and receiving discounts in real time.

This is facilitated by free software for screens, which is easily integrated with corporate platforms and does not require additional licensing costs. Such digital signage solutions enable both small stores and large retailers to build unique scenarios of interaction with customers, increasing the level of service and analytics in any format.

Enhancing shopping experience through innovation

Every new idea in digital signage adds depth to interactions and creates a truly multidimensional shopping experience. Thanks to modern advertising screens, touch technologies, and free software, even small points of sale can implement functions previously available only to large chains.

An intuitive interface, personalized content, and integration with mobile platforms—all this not only stimulates sales growth but also forms a positive brand impression among the modern consumer.

Therefore, thanks to the implementation of digital signage in grocery chains, advertising screens become not just information carriers, but full-fledged instruments for customer interaction. Innovative technologies and free software for screens open wide opportunities for retail business development and creating a real WOW effect in the shopping area.

Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. Additionally, we are implementing a Wi-Fi tracking system to measure the quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!