Digital Signage networks in 2025: standards of security and access control

Digital Signage: In this article, we will try to answer the questions of protecting data and equipment from cyber threats in a Digital project.

Digital signage networks are a key tool for business development, as they allow the efficient display of advertising and informational content on dozens or even hundreds of screens simultaneously. Thanks to digital screens software, companies can centrally manage playlists, display schedules, and content updates, which significantly simplifies operations and increases productivity.

 

However, it is worth remembering that any network that transmits information in digital form requires protection from cyber threats and unauthorized access. A reliable digital infrastructure not only guarantees data preservation but also maintains the trust of clients and partners.

 

 

Why security is critical for digital signage

 

Security and access control become a priority when it comes to transmitting important commercial content, personal data, or confidential internal information. If the digital screens player or platforms do not have a sufficient level of protection, attackers can alter or replace the content, leading to serious financial and reputational losses.

 

Main risks from lack of protection:

 

– Data leakage. Unprotected screens can become a source of theft of personal information or commercial secrets.

 

– Phishing and fraud. The substitution of advertisements with false ones can provoke a negative reaction from customers and loss of trust.

 

– Viral and malicious attacks. Infection of the system with malware can completely stop the operation of the Digital Signage platform, blocking content display.

 

 

How to ensure the security of digital signage networks

 

To prevent these risks from becoming reality, companies must implement multilayered protection methods. Reliable digital signage software must include data encryption, user authentication, and access rights segmentation. In addition, the digital screens player should be configured to include automatic security updates and protection from connecting unauthorized devices.

 

Additionally, regular monitoring of the network’s condition and activity logs helps to promptly detect suspicious actions. Using cloud-based digital platforms with certified security protocols creates an additional layer of protection that makes it more difficult for outsiders to infiltrate the system.



Ways to ensure security and access control in digital signage networks

 

To keep a cloud-based Digital system stable and protected, it is important to implement comprehensive cybersecurity solutions that cover both the software and hardware aspects. The security of content, user data, and equipment depends on properly configured management for Digital Signage, the use of modern encryption technologies, as well as reliable organizational procedures.

 

For companies working with a large number of screens and integrated platforms, a digital system should have multi-level protection and flexible administration tools.

 

Key protection methods:

 

1. Data encryption. All data should be transmitted through secure communication channels using HTTPS and SSL/TLS protocols. This makes it impossible to intercept confidential information during transmission.

 

2. Multi-level authorization. Establishing strict access rules to administrative panels and content. Using two-factor authentication and complex passwords significantly reduces the risk of hacking.

 

3. Physical equipment protection. Digital screens players, servers, and other devices should be placed in secure premises with access control.

 

4. Antivirus protection. Each network component must have antivirus software and a firewall installed. This helps block malicious programs that can stop the display of content.

 

5. Regular software updates. Constant updating of operating systems and Digital Signage platforms allows identified vulnerabilities to be closed and maintains a high level of security.

 

 

Modern cybersecurity standards and their integration in Digital Signage

 

Today, manufacturers and developers of Digital screens solutions actively implement international cybersecurity standards, in particular ISO/IEC 27001 for information security management, as well as AES-256 data encryption standards. The integration of such solutions allows cloud-based Digital systems to operate smoothly even during hacking attempts or attacks from external sources.

 

Digital screens players and systems should support automatic backup functions, verification of the authenticity of connected devices, and centralized activity monitoring. This enables prompt response to suspicious actions and helps prevent theft or alteration of content.

 

The use of distributed cloud architectures also increases security, as data is stored and processed in several protected data centers. Combined with modern cybersecurity standards, such solutions become the foundation of a reliable Digital Signage infrastructure, which can be managed from anywhere in the world without loss of productivity or broadcast quality.



Stages of implementing security measures in digital signage solutions

 

Step-by-step implementation of cybersecurity makes it possible to create a threat-resistant and effective system for managing digital screens.

 

1. At the first stage, the company should conduct a security audit of its entire infrastructure—both the digital software and the hardware part. Weak points are examined: unsecured networks, weak passwords in the system, or unverified devices connected to the digital software.

 

2. The next step is to establish reliable encryption and authorization mechanisms in digital solutions. Here, two-factor authentication is used for administration, modern data encryption algorithms are applied at all stages of transmission and storage, and flexible access rights are implemented for digital software.

 

3. An equally important component is training employees to work with digital signage solutions to avoid fatal errors caused by the human factor. Each user should know the basic rules of cyber hygiene—from not clicking unknown links to following privacy principles when publishing content through digital software.

 

4. Constant event monitoring, log analysis, and incident journaling make it possible to promptly respond to any suspicious access attempts or anomalies in the operation of digital software.

 

5. If the standard digital signage system or platform does not meet the company’s specific requirements, it is always possible to order a customized solution, developed specifically for your business processes.

 

Even the modern digital environment demands continuous improvement of protection tools: the best digital solutions are regularly updated, introducing new features and security standards that meet international corporate cybersecurity requirements.

 

 

Real cases of successful implementation of security measures in digital signage

 

The digital signage industry in Western countries has long adopted high cybersecurity standards, which is confirmed by real cases described by development companies and industry experts. One of the most vivid examples is a centralized cloud digital signage system used by offices, restaurants, and retail chains in the USA and Canada.

 

When implementing such a solution, companies create multi-level control systems: they use AES-256 encryption to protect transmitted data, implement two-factor authentication for administering screens and digital screens players, and constantly monitor device activity through cloud platforms.

 

A very illustrative case was that of the Canadian restaurant chain Mary Brown’s in 2025: cybercriminals managed to break into the digital management system, which resulted in unauthorized messages being displayed on hundreds of screens throughout the network.

 

After the incident, integrators implemented enhanced access control rules, abandoned standard passwords, and set up centralized management for digital signage with complete user activity logging. All systems received regular security updates, and physical access to server rooms was significantly restricted.



Another example is the deployment of a cloud-based Digital Signage system for the corporate sector in the USA, where all files uploaded to the system and broadcasted on Digital screens undergo verification both on the server and on digital players. Well-known brands use multi-level authentication, distributed access rights, and integrate backup systems to ensure that, in case of an attack, the negative impact on business is minimal.

 

Cases of implementing advanced cybersecurity standards in cloud Digital platforms highlight the necessity of compliance with international norms, especially ISO/IEC 27001. For instance, Samsung VXT CMS platforms undergo regular certification by independent organizations, and the digital system interface is configured to prevent unauthorized access—blocking USB and Bluetooth, strict access control to administrative panels.

 

Today, effective protection of the digital signage network is a necessity for any organization working with a large amount of public or private content. Carefully structured cybersecurity measures, regular updates of solutions, and employee training help avoid unpleasant incidents and maintain the uninterrupted operation of the informational ecosystem.

 

A responsible approach to implementing modern tools guarantees not only data security but also business resilience in the face of new digital challenges.


Advision is a content management system for remote control, media planning of video and audio content broadcasting, and a supply-side platform for monetising advertising time. We also implement a Wi-Fi tracking system to measure quantitative indicators of the advertising audience.

 

We help Digital Signage owners and DOOH advertising operators earn money from advertising, automate work processes, and build a reliable media infrastructure using AdTech and MarTech software solutions.

 

Contact us if you want to increase your profits and implement the latest technologies to solve your problems!

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