Companies are increasingly using bright screens that broadcast videos, animations, and informational messages to attract customers’ attention. One of the key tools for this is a Digital Signage system, which combines hardware and software for digital signage, allowing effective management of content in real time. Thanks to such a system, a business can create entire media networks for the quick delivery of advertising messages and branded materials.

However, for such a system to work smoothly and meet your business tasks, it is necessary to carefully choose an appropriate Digital Signage solution. It is important to consider not only functionality but also ease of use, scalability, and compatibility with different types of screens. You should also pay attention to the stability of the program and the regularity of its updates, which ensure uninterrupted content broadcasting without errors or delays.

Main criteria for choosing software for digital signage

1. Ease of setup and use

High-quality software for digital signage should be intuitive, with a logical interface and convenient tools for managing content. This is especially important for companies whose employees have no technical training. Easy template editing, broadcast scheduling, and automatic file updating significantly simplify the work process. In addition, the simplicity of the system helps to launch new advertising campaigns faster without involving external specialists.

2. Possibility of remote control

A modern player for digital signage allows managing screens remotely — changing videos, updating broadcast schedules, and monitoring device status through a web interface or mobile application. This is an ideal solution for owners of retail chains, restaurants, or shopping centers that have several screen locations in different cities. Thanks to remote control, you can respond quickly to changes in marketing strategies and instantly update visual content.

3. Flexibility and scalability of the system

A reliable Digital Signage system must support integration with various content formats — from images and videos to interactive menus or news feeds. It is important that it can be easily expanded by adding new devices without complex technical procedures. Such flexibility allows the platform to be adapted to different business models — from small cafés to large retail chains with hundreds of screens.

4. Expandability of functionality

Software for Indoor TV must provide a flexible structure that can be improved according to business needs. The best solutions allow gradually adding new modules — analytics, reporting, campaign management, or integration with other corporate systems. Thanks to this, the program is not limited to basic functions but develops together with the company, responding to dynamic market changes. Such an approach helps the business remain competitive, using modern tools to optimize internal processes and digital advertising.

5. Support for multimedia formats

High-quality digital menu boards and Indoor TV screens require programs capable of working with a large number of video, image, animation, and sound formats. The wider the range of supported formats, the more opportunities a marketer has to create creative content that attracts customers’ attention. This is especially relevant for restaurants, cafés, and shopping centers, where a digital menu should look attractive, dynamic, and informative. In addition, multimedia support allows the use of interactive elements that make communication with visitors more lively and effective.

6. Statistics and analytics

One of the key advantages of a modern Indoor TV player is the ability to obtain detailed statistics on content displays. The system can record the number of plays, the duration of broadcasts, peak viewing periods, and even customer feedback. Such data helps to evaluate the effectiveness of advertising campaigns, adjust the content strategy, and determine which format works best. Using analytical tools, business owners can make informed decisions and increase the profitability of their investments in digital media.

7. Scalability and integration with CRM systems

High-quality software for Indoor TV must be able to support simultaneous management of many screens, regardless of their number and location. This is especially important for network establishments that strive to ensure uniform content across different points of sale. Integration with CRM systems makes it possible to personalize advertising messages — for example, to display promotional offers to regular customers or show menus depending on the time of day. Such a level of automation contributes to audience loyalty growth and increases sales conversion.

8. Reliability and operational stability

When it comes to digital screens, system reliability is of primary importance. Uninterrupted server operation, high content loading speed, and resistance to technical failures ensure that an Android set-top box or any other device will broadcast video without delays or freezes. A reliable infrastructure provides stable broadcasting of advertising messages and increases trust in the brand in the eyes of viewers. That is why companies should choose a proven solution capable of ensuring constant system operation even during peak load hours.

9. Centralized content management

An effective system of centralized video management allows companies to coordinate displays on dozens or even hundreds of screens simultaneously. This is convenient for large network businesses that strive to maintain a unified style and update content in real time. A manager can distribute videos, graphics, or advertisements between different locations from a single control panel, which significantly simplifies the work of the marketing department. This approach ensures brand consistency and stable display quality on all screens.

10. Hardware compatibility and performance

To ensure smooth video playback and high-quality visualization, it is important to choose a reliable Android media player that supports modern multimedia formats and operates stably in 24/7 mode. Such devices easily integrate with content management systems and provide fast updating of video files without the need for complex technical interference. In addition, they have energy-efficient parameters and can be placed in any conditions — from shopping halls to restaurants and hotels.

11. Screen management for advertising

Modern advertising screens become truly effective only when connected to a well-designed content management system. It is the software that determines which video to show, when to update it, and how to synchronize the display between multiple screens. This approach allows creating flexible broadcast scenarios, planning display schedules, and quickly changing advertising messages depending on the time of day or visitor flow. As a result, a business receives not just screens, but a full-fledged tool of digital communication that works within a unified system.

12. Digital solutions for food establishments

For cafés, bars, and restaurants, digital signage for a restaurant is especially relevant, as it not only decorates the facade but also serves as an informational display. It can broadcast menus, special offers, or new dishes, attracting the attention of potential guests. With the help of a centralized system, an administrator can update the menu or launch advertising campaigns in real time, even for several branches simultaneously. This solution makes the establishment more modern and attractive to visitors, emphasizing its style and uniqueness.

How does choosing the right software for digital signage help improve your service?

1. Improving customer interaction and sales

– According to a study by AI Screen, the implementation of digital signage makes it possible to increase the average purchase amount by about 29.5%.

– Approximately 46% of companies noted increased customer satisfaction thanks to digital signage.

– 70% or more consumers state that digital signage improves their engagement compared to static displays.

2. Reducing waiting time and increasing productivity

– Digital signage can reduce the perceived waiting time by up to 35%.

– In quick service restaurants (QSR), interactive menus and digital displays have led to about a 15% decrease in order errors.

3. Importance of software (CMS / content management systems)

– The digital signage software market in 2023 was estimated at about 10.03 billion USD with a CAGR of about 13.6%.

– Reports indicate that the implementation of content management and analytics systems increases efficiency – for example, thanks to the ability to quickly update content, adapt it to the audience, and thereby improve service.

4. Retail and restaurant segment

– In the restaurant sector, after the introduction of digital menus and content management systems (CMS + set-top boxes), there was an increase in order accuracy, an increase in the average check, and improved service.

– Examples: restaurant chains use digital signage to update menus in real time, shorten service time, and increase customer satisfaction.

Alternatives and useful services

If your budget is limited or you have no experience working with large digital systems, it is worth considering free software for screens. Many developers offer demo versions of their products that allow testing the main functionality and assessing how well the chosen solution meets your needs. This is a good way to understand the principles of system operation before investing in a commercial version. However, it should be remembered that free solutions usually have a limited number of functions and are not always well scalable. Therefore, before implementation, it is advisable to consult specialists who will help choose the optimal option considering your industry and business development plans.

Advision is a content management system for remote control, media planning of video and audio content broadcasting, and a supply-side platform for monetising advertising time. We also implement a Wi-Fi tracking system to measure quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn money from advertising, automate work processes, and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profits and implement the latest technologies to solve your problems!