In gas station networks, a complex task always arises: how to centrally manage advertising and informational content while maintaining a unified brand, yet at the same time quickly adapt messages to a specific location. Today, this is no longer limited to simply updating fuel prices. It is about shaping a holistic, modern, and convenient customer experience at every gas station — from entering the site to the store checkout.

Digital Signage makes it possible to transform an ordinary fueling space into a managed information environment. Digital screens help guide visitor flows, draw attention to current offers, and increase sales of complementary products. In this context, digital menu boards for gas stations become an important tool that replaces static materials and ensures a rapid response to changes in demand, time of day, or seasonality.

Among successful examples of implementing such solutions, Circle K in Germany can be highlighted. Since 2022, digital signage has been actively installed at their gas stations, helping customers navigate the store and displaying current promotions and special offers. Importantly, the screens do not overload the space but logically complement the customer journey, prompting what is worth paying attention to right now.

The technical foundation of such projects is a digital signage system that unites all screens of the network into a single managed infrastructure. The head office gains full control over the visual style and key brand messages, while local teams can оперативно adjust content to their own tasks. This is especially relevant for regional promotions, price changes, or limited-time promotional campaigns.

Practical convenience is provided by a CMS for digital signage, which allows working with content without involving designers or complex technical knowledge. Thanks to ready-made templates and an intuitive interface, employees can update information, launch new creatives, or change the display order of materials within minutes. At the same time, software for digital screens automatically adapts content to different screen sizes and orientations, ensuring consistent display quality across all stations.

Interactive advertising at gas stations plays a special role in modern fuel retail. It opens up opportunities for two-way communication with customers — through touchscreens, QR codes, or personalized offers tied to the time of day or current traffic. This approach not only increases engagement but also makes advertising useful and relevant, which positively affects brand perception.

Benefits for gas stations and the automotive business

1. Attention focus at the right moment

Digital screens make it possible to capture customers’ attention precisely when they are ready to perceive information. Dynamic content — from fuel prices to service offers and loyalty programs — works both in the entry zone and inside the minimarket. Indoor digital displays create a constant visual brand presence and maintain contact with the customer throughout the entire visit.

2. Revenue growth through upselling

Screens effectively stimulate impulse purchases. Coffee, car wash services, car accessories, or everyday goods — all of this can be promoted at the moment a decision is being made. This is where the advantages of digital advertising are revealed, when a message appears in the right place and at the right time, nudging the customer to take action without direct pressure.

3. Up-to-date prices and announcements

Information speed is critically important for gas stations. Fuel price updates and special offers are carried out centrally and without delays, which minimizes the human factor and eliminates discrepancies between the checkout and the screens. The customer always sees up-to-date data, which increases trust in the brand.

4. Control and flexibility from a single platform

The entire network — gas stations, car washes, service zones, and stores — is managed from a single interface. Real-time content management allows quick changes, launching new campaigns, or adjusting messages for a specific location without interrupting operations.

How it works for your business

Scheduled content

The system allows different content to be displayed depending on the time of day. In the morning — breakfast and coffee offers, during the day — store promotions, in the evening — service offerings or navigation tips. This approach is enhanced by the ability to synchronize advertising content across all screens in the network.

Prices and offers without delays

Any change is instantly reflected on all displays. This is especially important for dynamic scenarios where decisions are made quickly and do not allow for manual updates at each location.

A universal format for different zones

Ready-made templates are easily adapted for the store, café at the gas station, service zone, or relaxation area. Content playback is handled by a digital signage player that operates stably with video, animation, and static materials within a single scenario.

Advertising from partners

The platform allows connecting third-party advertisers or implementing cross-promotion with partners. This opens additional revenue streams without interfering with core business processes and without overloading the space with excessive information.

Key features for gas stations and automotive service centers

Flexible configuration for the location format

Digital solutions are easily adapted to a specific type of location — a minimarket sales area, the zone near fuel pumps, or a service counter in an auto service center. Content is built taking into account the distance to the viewer, contact time, and the customer’s stay scenario. Under these conditions, interactive displays for customers become not just advertising carriers, but part of the service logic of the space.

Templates for displays of any size

The system supports operation with screens of various formats — from compact checkout displays to large information panels. LED screens for gas stations display content correctly without manual adaptation, maintaining readability and visual integrity. This simplifies scaling solutions across the network and reduces costs for content preparation.

Instant content delivery

Any changes — promotions, messages, service announcements — appear on the screens immediately after publication. Stable playback is ensured by an Indoor TV player that operates without interruptions in 24/7 mode and provides synchronized operation of all locations. Such speed is especially important for dynamic business processes at gas stations.

Centralized management and stability

Indoor TV software unites all screens into a single management system. The operator can see the status of each display, schedule content by time and scenarios, and quickly respond to changes without physical presence at the location.

Sales growth without staff involvement

The screen acts as a digital consultant: it prompts, motivates, and unobtrusively sells. Emphasis on coffee, services, or additional products creates impulse demand and enhances the effectiveness of communication with the customer. At the same time, digital advertising analytics makes it possible to evaluate which messages work better and adjust content based on real data rather than assumptions.

Sales growth (uplift)

– Up to +33% in additional sales for brands using digital signage (a classic result of Nielsen research on digital displays in stores; often cited as “4 out of 5 brands saw growth of up to 33%”).

– An increase in the average check by 20–30% in convenience retail when combining digital screens and self-service kiosks (in the context of a gas station store, this is exactly the same format: grab & go, coffee, snacks).

– An 18–20% increase in the likelihood of impulse purchases thanks to digital signage (research / academic work referring to Intel data on the impact of screens on impulse buying).

Attention and impact on behavior

– 4 times more views (≈ +400% views) compared to static printed navigation / posters — one of the most common KPIs for “attention”.

– Forecourt communication genuinely “pulls” customers into the store: among the 18–34 age group, almost 41% were “somewhat / very likely” to enter the store if food is advertised at the entrance / forecourt; across the entire sample — 31.3%. This is not direct sales, but it is a strong indicator of influence on store traffic at gas stations.

– 29.5% of shoppers report that digital menus influence their purchase decision (useful for the coffee zone / foodservice at gas stations).

A digital format that delivers results

Digital Signage for gas stations and the automotive business is gradually moving from an experimental format to a tool of daily operational work. Flexible content management, up-to-date data, increased customer attention, and measurable impact on sales make digital screens a logical part of a modern gas station, where every customer touchpoint contributes to business efficiency.


Advision is a content management system for remote control, media planning of video and audio content broadcasting, and a supply-side platform for monetising advertising time. We also implement a Wi-Fi tracking system to measure quantitative indicators of the advertising audience.

We help Digital Signage owners and DOOH advertising operators earn money from advertising, automate work processes, and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profits and implement the latest technologies to solve your problems!