Advision was included in the Winners List (2025) in the category Best Digital Out of Home AdTech Solutions Provider 2025 – Eastern Europe. This distinction from Corporate Vision is a confirmation of the professionalism of our team, an innovative approach, and the continuous development of AdTech solutions in the DOOH sphere in Eastern Europe.

Who are Corporate Vision?

Corporate Vision is published on a digital platform with a mission to provide meaningful content from across the global corporate landscape. Launched with the aim of improving business practices overall, the publication focuses on highlighting achievements in the fields of HR, marketing, coaching, and recruitment. Simply put, they strive to shine a light on those who stand guard over better business.

On those who, thanks to a significant share of creativity and expertise, help create a generally more productive and efficient world of work. Their inclusion provides opportunities to help accelerate a company’s development to new heights and in new ways.

AI Global Media launched Corporate Vision to recognize and honor businesses around the world that strive every day to be better than they were before. They award companies that are worthy of recognition in various categories. They study business processes that innovate, grow, and thrive despite challenges and uncertainty. After all, success ultimately depends on the ability to be flexible and think ahead.

Ultimately, it all comes down to having a vision and the desire to bring it to life. With a focused global audience of business leaders and experts, Corporate Vision remains an important resource for those who want to stay up to date and well informed about the latest business news. Their monthly magazine serves as a benchmark and a networking tool that helps ensure future success.

What is DOOH?

DOOH is a modern format of digital outdoor advertising that operates in public spaces and is focused on interaction with a real audience outside the home. Such advertising is placed in environments where people move every day, make decisions, and make purchases, therefore it directly influences consumer behavior at the moment.

Unlike classic billboards or printed posters, digital formats allow the use of dynamic content, changing messages throughout the day, and adapting communication to a specific context. Advertising can vary depending on the time of day, weather conditions, days of the week, or current events, which makes it more relevant and noticeable.

An important role in the functioning of such solutions is played by software for screens, which ensures content control and the stable operation of the entire system. Thanks to it, operators can schedule displays, make changes оперативно, and manage a large number of media without physical presence at locations. This significantly simplifies the scaling of advertising campaigns.

In urban and commercial environments, digital signage is widely used, combining advertising messages with useful information. It can inform about services, navigation, special offers, or events, creating a more convenient and modern user experience for visitors.

The concept of Digital Out Of Home (DOOH) and video advertising is closely connected with the use of video content as the main tool for attracting attention. Moving images, animation, and bright visual elements allow messages to be delivered faster and increase the emotional impact of communication.

The physical foundation of this channel is advertising screens, which are installed both indoors and in open spaces. They are designed for continuous operation, high brightness, and image clarity, which guarantees content visibility even in difficult lighting conditions.

Combining such media into DOOH networks opens up the possibility to manage campaigns at a regional or national level. This gives brands a single communication channel with audiences in different cities and formats, while maintaining message consistency.

Separately, it is worth mentioning that DOOH advertising is actively used by brands for targeted impact on audiences at points of decision-making. Thanks to the digital format, advertising messages can be quickly updated, tested in different variations, and adapted to a specific location or consumption scenario. This approach makes it possible to increase the relevance of communication, better retain attention, and organically integrate advertising content into the everyday urban environment.

What is Programmatic DOOH?

pDOOH is a programmatic approach to placing digital out-of-home advertising that transfers the logic of online buying into the physical urban space. It is based on process automation, data-driven operations, and clear display rules, which makes it possible to minimize manual operations and the human factor. As a result, advertising campaigns become more predictable, controllable, and adaptable to real-time changes.

At the infrastructure level, an important role is played by a digital signage player, which ensures the correct operation of screens within the network. It is responsible not only for the playback of creatives, but also for display stability, synchronization with server systems, and execution of the defined campaign conditions. The reliable operation of this element is critically important for large-scale placements.

The programmatic placement ecosystem is built around SSP and DSP for DOOH, which make it possible to automate interaction between screen owners and advertisers. Through these platforms, campaigns can be launched quickly, with clear targeting and control parameters, without lengthy approvals and fixed placement scenarios.

Special attention is given to analytics and data, as measuring DOOH effectiveness makes it possible to evaluate results based on real metrics. This allows the impact of campaigns to be analyzed, strategies to be adjusted, and decisions to be made based on numbers rather than intuition. For brands, this means greater transparency and predictability of investments.

For centralized work with a large number of media assets, software for DOOH networks is used, which unites all screens into a single managed system. It provides control, scalability, and operational stability regardless of geography or the number of locations, which is especially important for national and international campaigns.

Content management for DOOH is no less important, as it is the content that determines how the audience perceives the message. Flexible scheduling, automatic content updates, and adaptation to different scenarios make it possible to maintain communication relevance and efficiently use screen space in a dynamic urban environment.

DOOH Prospects in 2026

In 2026, the DOOH market will continue to evolve toward more technological, flexible, and responsible solutions. The main focus is shifting from simple placement of advertising messages to the building of comprehensive ecosystems that combine data, automation, and content adaptation to real conditions of the urban environment.

One of the key areas of development will be eco-friendly solutions for digital signage. Operators and brands are increasingly paying attention to the energy efficiency of equipment, optimization of electricity consumption, and the use of modern technologies with a lower carbon footprint. This is driven not only by regulatory requirements, but also by society’s demand for more responsible use of resources.

The technological component of the market is also becoming more complex. In 2026, DOOH Display Solutions are viewed not as standalone screens, but as part of a unified digital infrastructure of a city or commercial space. Such solutions are integrated with analytics systems, campaign planning platforms, and external data sources, which makes it possible to increase communication effectiveness.

In the programmatic segment, the role of the Supply-Side Platform is growing, as it becomes a standard tool for monetizing screen networks. It ensures automated inventory sales, operational transparency, and flexible management of display availability for different advertisers without manual intervention.

In parallel, a centralized video management system is developing, allowing content to be coordinated across large screen networks. In 2026, such systems become more intelligent, support complex display scenarios, and integrate with programmatic platforms, which simplifies the management of large-scale campaigns.

Contextual DOOH advertising is gaining increasing importance, as it adapts to time, location, and external factors. As a result, advertising messages appear less intrusive and more relevant to the audience, which positively affects brand perception in public spaces.

The physical foundation of the market remains LED billboards, which in 2026 are characterized by higher brightness, better image quality, and a longer service life. They continue to play a key role in urban landscapes, combining large-scale reach with the ability for dynamic and controllable communication.

Forecast of global DOOH industry revenues in the coming years

The global Digital Out-of-Home (DOOH) market remains one of the most dynamic segments of the advertising industry. According to analytical research data, the size of the global digital out-of-home advertising market in 2025 was estimated at approximately between $18 billion and over $20 billion in annual revenue from placements on digital screens.

According to forecasts by leading research agencies, in 2026 the market will grow to over $20 billion due to the increase in the number of digital installations and the implementation of programmatic technologies in media buying.

Long-term estimates indicate even more rapid growth. Thus, some forecasts suggest an increase in the global DOOH market volume to over $39 billion by 2030, with a compound annual growth rate (CAGR) of around 10–11% during the period 2025–2030. Studies project the market size to exceed $84 billion by 2033 due to the rapid expansion of digital networks and integration with new media channels.

In addition, the share of digital out-of-home advertising within the overall OOH segment continues to grow: it is expected that by 2025 DOOH may account for around 42% of all global outdoor advertising revenues due to its dynamism and effectiveness of reach.

Thus, global DOOH industry revenues in 2026, according to various estimates, may exceed the $20–25 billion mark in annual revenue, with further growth in subsequent years expected to be significant due to technological innovations, programmatic advertising, and the expansion of digital networks worldwide.


Advision is a content management system for remote control, media planning of video and audio content broadcasting, and a supply-side platform for monetising advertising time. We also implement a Wi-Fi tracking system to measure quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn money from advertising, automate work processes, and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profits and implement the latest technologies to solve your problems!