The implementation of Digital Signage technologies at gas stations is becoming a powerful tool for sales growth and increasing customer loyalty. The use of modern solutions allows companies to significantly save time and resources while at the same time achieving dynamic results in the sales of various product groups presented at gas stations.

Unlike traditional advertising, which requires the design of layouts, printing, and logistics, Digital Signage provides instant access to content. This means that any advertising campaign or price change can be launched immediately across all gas stations. It is enough to use digital signage software that allows remote content management and adaptation to the needs of a specific region or even an individual location.

Digital menus and management flexibility

The most common example of an innovative approach is digital menu boards for gas stations. They allow for quick changes in the prices of drinks, snacks, or special offers without printing new posters. Thanks to the Digital Signage player, even a single operator can manage dozens of screens at different gas stations. This creates a completely new level of customer interaction — from personalized offers to displaying dynamic animations and video announcements.

Advantages of using Digital Signage

The application of such technologies at gas stations opens up numerous opportunities:

– instant updates of advertising campaigns

– effective integration with other audiovisual channels

– display of up-to-date information on promotional fuel prices or goods

– increase in average check due to the visual appeal of menus and offers

A key role in this process is played by the choice of a quality Digital Signage platform. It ensures display stability, convenience in management, and system scalability regardless of network size. For large national operators, such a platform becomes a strategic resource that guarantees flexibility in business operations and competitive advantages in the market.

The technology of the future for gas stations

The implementation of Digital Signage players and modern digital platforms makes any gas station network more mobile and customer-oriented. It allows the transformation of the gas station space not only into a place to buy fuel but also into a full-scale shopping area with additional services.

That is why Digital Signage is considered an integral part of retail digital transformation. It is not just a media technology but an effective tool for sales and communication that ensures scalable development of the gas station network.

LED screens for gas stations

Today, gas stations are actively implementing modern visual communication technologies, among which LED screens play a leading role. They are characterized by large sizes, high brightness, and the ability to attract customer attention even from a great distance. Thanks to them, gas stations receive not only a tool for displaying fuel prices but also a modern design element that emphasizes the innovativeness of the location.

The use of digital menu boards in combination with LED screens makes it possible to significantly expand the functionality of gas station complexes. Now, customers can see not only the current fuel prices but also additional offers for snacks, coffee drinks, or special discounts. This creates a complete ecosystem of visual service that increases the average check and forms a new level of consumer culture.

Purpose of LED screens

LED video screens at gas stations perform a wide range of tasks:

– broadcasting current fuel prices

– informing about promotional offers and additional services

– advertising partner products and services

– creating an attractive visual environment for visitors

Thanks to high brightness and dynamic effects, LED displays remain visible even in adverse weather conditions or at night. This gives confidence that advertising and useful information will definitely be noticed by customers.

Types of LED screens for gas stations

Today, there are several types of LED constructions for gas stations:

– integrated into the price totem

– positioned around the canopy perimeter

– LED screens for indoor spaces

– video posters and video panels

– LED pylons for the road

Each solution makes it possible to create additional areas for broadcasting information and advertising. LED pylons are especially effective for attracting customers from afar, as they are clearly visible from the road. In turn, interior LED screens can display café menus or promotions of adjacent stores, forming a unified marketing strategy.

Cloud systems and content management

It is important to emphasize that modern LED screens at gas stations are unimaginable without a convenient management tool. It is the cloud Digital Signage system that provides centralized control, allowing instant content changes on dozens or even hundreds of displays simultaneously. This greatly simplifies marketing campaigns, as any menu update or price promotion can be implemented instantly.

A key role here is also played by Digital Signage management. It makes it possible to create flexible schedules for video playback, set up broadcast timetables, and quickly adapt information messages for different regions or even for individual stations.

Digital signage system as the future of gas stations

The development of technology for digital signage systems at gas stations opens up a new level of communication with the customer. This is more than just advertising — it is a strategic tool that helps shape the image of a modern company. Imagine a customer who, even while approaching, sees an attractive LED pylon with the fuel price and at the same time — information about hot drinks in the café. Such an experience creates a feeling of care and service, motivating extra purchases and increasing trust in the brand.

Where LED screens can be installed at gas stations

Modern gas stations are actively modernizing, and the installation of LED screens is an integral part of this transformation. Such constructions can be mounted both outdoors and indoors, creating an attractive visual space for visitors. LED panels are suitable for displaying fuel prices, advertising products, food court menus, or creating atmospheric lighting for brand zones.

Places for installing outdoor LED screens

Outdoor LED panels are often integrated into the general design of the building:

– placement of a continuous structure around the roof frieze perimeter

– mounting on a wall facing the fuel dispensers

– installation of transparent or slatted LED screens on glass walls, which allows for combining the interior with advertising messages

– placement of screens on totems to display current prices

In addition, LED screens can be made in the form of pylons along the road. They are well visible to drivers and perform two functions at once — informing and attracting customers to the station.

Interior LED screens

Interior solutions are gaining popularity thanks to their flexibility and the ability to be individually adapted to specific spaces. The constructions are made to specified dimensions and can completely cover a wall.

For example, in the café on the territory of the gas station, a digital menu displayed on a large video screen behind the counter looks impressive. This is not only convenient for customers but also allows for quickly updating offers, promotions, or prices thanks to the software for LED screens.

Reconstruction and modernization of gas stations

The process of updating gas stations can include both a complete reconstruction of buildings and partial rebranding of existing elements. In any scenario, it is important to plan for the installation of LED screens at the design stage. This allows for their harmonious integration into the style and provides ease of maintenance. Special attention is paid to the tightness of joints, especially if the screens are clad with aluminum panels.

Existing LED systems also require updates. Modernization may include:

– changing the size of the construction for better visibility

– increasing resolution for high-quality images

– replacing outdated control systems with modern controllers for remote operation

Digital Signage software for gas stations

LED screens become a full-fledged element of customer service strategy only when they are integrated with Digital Signage software. The use of Digital Signage software allows you to manage content remotely, create flexible display scenarios, and quickly configure informational messages. Thanks to this, any menu changes, promotion announcements, or price updates are implemented instantly across all network locations.

Modern Digital Signage software and solutions ensure broadcast stability and integrate with analytical systems. This allows not only to inform customers but also to track the effectiveness of advertising campaigns, creating a complete marketing management cycle at gas stations.

LED screens as an investment in the future

Today, the installation of LED screens at gas stations is not just a trend, but a real necessity under tough competition. They increase brand recognition, improve the customer experience, and at the same time bring direct profit by increasing sales of related products.

Among the successful examples of using modern technologies is the Circle K network in Germany. Since 2022, digital signs have been installed at their gas stations to help customers navigate the store—showing current promotions, special offers, and product navigation. All this became possible thanks to the implementation of Digital Signage technology. The implementation was carried out by umdasch The Store Makers, who developed the Dealer App platform—a centralized solution for working with content, already used at 600 Circle K gas stations.

With this system, the head office controls a unified corporate style, but individual branches have the ability to adapt content to their local needs. For example, if it is necessary to urgently update discount information or launch a new promotion, on-site staff can do this in just a few seconds without special design skills. The convenient app interface and ready-made templates greatly simplify the work, and the smart adaptation mechanism allows the content to automatically adjust to any screen format. Thanks to this, the entire network receives the fastest possible information updates, which increases business efficiency and flexibility.

Thus, the example of Circle K shows how digital technologies can significantly improve the customer experience and simplify employees’ work. Flexibility in management, quick updates, and a convenient interface prove that modern solutions not only increase efficiency but also help businesses stay closer to their customers.


Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. Additionally, we are implementing a Wi-Fi tracking system to measure the quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!