Thanks to the development of modern technologies, in 2025 the field of Digital Signage continues to actively change and spread to various industries. Business owners are increasingly paying attention to innovative solutions that make communication with the client dynamic and as effective as possible.  

One of the most promising directions in this process is the automation of advertising display. Modern software for digital signage allows you to configure content demonstration not only according to schedule but also with the help of data about the audience, location, and time. This opens up new opportunities for targeting and personalization, and therefore — for business growth.  

Why are automated scenarios so important?

Automation helps create a more relevant experience for each customer. Such scenarios take into account consumer behavior, their interests, and external factors. For example, advertising may change depending on the weather or peak store visiting times. The use of Artificial Intelligence significantly expands these possibilities: artificial intelligence analyzes large volumes of data and helps make accurate decisions about displaying content on Digital Signage screens.  

The main advantages of this approach:  

– Targeted impact on the audience: Digital Signage makes it possible to show advertising messages to those who are really interested.

– Personalization of content: Digital signage software supports different types of scenarios for different groups of customers.

– Smart use of budget: Thanks to automation, costs for non-target audiences decrease, and investment efficiency increases.

– Direct impact on profit: Business sees real results in the form of increased sales and growing customer loyalty.

The importance of automation for modern business

The introduction of automated scenarios changes the very essence of brand-audience interaction. When a company uses Digital Signage platforms, it gains access to modern content management tools that allow it to quickly change strategies and adapt to new market conditions. Artificial intelligence, integrated into digital signage solutions, helps reveal patterns in customer behavior and predict their needs. This means that advertising not only becomes more personalized, but also actively responds to external factors such as seasonality or changes in visitor traffic.  

Flexibility and personalization as a competitive advantage

Innovation lies in flexibility — thanks to smart Digital Signage platforms and the capabilities of Artificial Intelligence, a business can test different message formats, combine them for different target segments, and analyze the results in real time. Such approaches contribute to increased sales and form a high level of trust in the brand, since customers always receive relevant information exactly when they need it.  

How to properly set up automated scenarios?

Secret №1: Deep understanding of the audience

Before starting any advertising campaign, it is important to clearly define your target audience. If you want to set up an effective scenario for digital advertising, analyze who your potential buyers are, what their consumer habits are, and when exactly they visit shopping centers or stores. Studying these aspects allows you to create relevant content that will be broadcast through the digital signage player exactly when it is most in demand. The use of modern solutions for Indoor TV helps cover different audiences in various spaces, both in a large shopping mall and in a small express-format store.  

In addition to basic analysis, client segmentation is also important. Try to identify groups that respond to different types of advertising — for example, youth in the evening or a business audience during lunch break. This significantly increases the accuracy of scenario settings for Digital Signage.  

Secret №2: Use of triggers for launching advertising

The effectiveness of a scenario often depends on triggers — factors that influence the launch of certain advertising content. Among the most common triggers, it is worth highlighting the time of day, weather conditions, day of the week, or even special events at the location or in the store. Thanks to the Indoor TV player, advertising can change depending on external factors: in the morning, offers for an active start to the day can be broadcast, and in the evening — relaxation promotions or special offers for family leisure.  

No less effective can be audio design in the sales area — it enhances the emotional perception of the message and helps create a holistic brand space. Digital Signage with audio management functionality stands out among competitive solutions precisely with such dynamism.  

Secret №3: Simplicity and clarity of the scenario

For digital advertising, the decisive factor remains ease of perception. Scenarios for Digital Signage must be as concise and clear as possible: short messages, understandable graphics, and a communication style familiar to the buyer. Such scenarios are conveniently implemented with the help of programs for managing Digital Signage, which allow quick changes of content, adaptation of texts for individual groups of clients, and testing of different options.  

Detailed adjustment of scenarios makes it possible to avoid excessive information that only distracts. Simplicity of wording combined with relevant audio, video, or graphics is the key to increasing conversion.  

The application of modern management for Digital Signage guarantees not only competent demonstration of advertising but also the possibility to analyze the effectiveness of each scenario integrated into one system. This opens additional possibilities for business: from testing new advertising formats to promptly changing strategy in real time.  

Secret №4: Creative approach to content visualization

Creativity is the true engine of attracting viewers’ attention in digital advertising placed on advertising screens. Only a unique and bright approach, which includes unexpected color solutions, interesting animation, bold combinations of visuals with text, allows you to stand out among competitors. For communication with the audience to really work, use scenarios with humor or an interesting intrigue that evoke emotions and help the brand become recognizable.  

No less important in digital advertising is creating your own signature style of presentation, which emphasizes brand values and differs from mass identical messages. Precisely thanks to the modern possibilities of advertising screens and flexible content management, it is possible to experiment with complex scenarios, combine video, graphics, and interactivity. This stimulates the consumer not only to see but also to remember your advertisement.  

Creative advertising becomes especially effective when it creates a sense of atmosphere: a familiar story, a recognizable emotion, or even music associated with the brand. The more elements interact and create a positive image, the better the advertising influences the decision to purchase. Exactly such approaches form added value and help become a part of the client’s everyday life.  

Secret №5: Constant data analysis and optimization

One of the main advantages of modern digital advertising is that the effectiveness of each campaign can be measured and analyzed in real time. By using the appropriate Digital Signage platform, a business can instantly receive statistics: how many viewers saw the message, what viewing duration or user reactions were recorded, which scenario turned out to be the most effective for a particular target group.  

Constant monitoring of key analytical indicators not only allows you to quickly change content and adapt it to the current interests of clients, but also automatically adjusts scenarios to avoid “spamming” or ineffective solutions. Successful optimization helps save budgets, increase advertising response, and build long-term trust in the brand.  

An optimized approach is not just about tracking statistics, but also about taking into account changes in sales and consumer behavior after the launch of new scenarios. Thanks to such systematic analysis, it is possible to respond in a timely manner to changes in demand, the level of loyalty, and even to identify trends for future advertising campaigns.  

Secret №6: Centralized management and integration

Managing a large number of advertising screens becomes much easier if you use a CMS (Content Management System), which allows you to centrally update and configure content in different locations. It is especially convenient if this is a cloud Digital Signage system: such an approach makes it possible to remotely change scenarios without spending resources on physical maintenance of each individual device.  

The integration of such a solution with CRM, analytical platforms, or other business tools opens up additional personalization scenarios: for example, automatic change of ads depending on the number of visitors, the event schedule, or the behavior of the target audience. This makes the advertising environment more flexible and dynamic.  

A unified ecosystem of digital advertising ensures transparency of all processes, quick adaptation to market changes, and support for the growing needs of business. As a result, the company not only manages individual screens but builds a sustainable communication network that enhances influence across various locations and increases the value of interaction with the client.  

Practical cases and statistics of Digital Signage use in global companies

Well-known international brands such as McDonald’s, Nike, and H&M are actively implementing Digital Signage solutions for communication with customers in shopping centers, coffee shops, and stores. For example, the centralized video management system allows McDonald’s to quickly update menus on digital screens depending on the time of day, promotions, or location. In Nike stores, video walls broadcast current advertising content, showcase new collections, and integrate with mobile applications for personalization of the customer experience. Such cases demonstrate how an effective Digital Signage solution and centralized content management make it possible to scale marketing strategies, increase brand recognition, and promptly respond to audience needs.  

According to research by Western analytical agencies, in 2025 more than 55% of international companies in the retail sector use Digital Signage solutions to increase the number of customers and stimulate sales. The centralized video management system allows businesses to reduce costs for physical content updates by at least 30%, since all changes are implemented remotely. Additionally, according to analytics from MarketsandMarkets, the global Digital Signage market continues to grow: it is expected that its volume will exceed $26 billion by the end of 2025, which indicates rapid integration of these technologies into the business processes of leading companies in the West.  

In summary, the implementation of innovative Digital Signage solutions and the use of centralized video management systems open absolutely new opportunities for businesses to effectively interact with customers. Flexibility, speed of content updates, and real-time analytics are becoming decisive advantages in the competitive market. The better the digital scenarios are configured, the more noticeable and tangible the result is for the brand. The future belongs to digital tools that form a new level of communication and allow business to develop dynamically even in the largest networks. 


Advision — Content Management System for remote management, media planning of video and audio content broadcasting and Supply-Side Platform for monetization of advertising time. Additionally, we are implementing a Wi-Fi tracking system to measure the quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn on advertising placement, automate workflows and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profit and implement the most modern technologies to solve problems!