It makes it possible to combine marketing, customer communication, and brand promotion through digital screens located in stores, restaurants, shopping centers, and offices. The use of interactive displays creates new points of contact with the audience, contributing to the formation of a positive experience of interaction with the company.  

Proper implementation of Digital Signage can increase the effectiveness of a marketing strategy, attract the attention of potential customers, and expand the brand’s opportunities for growth. Thanks to this, the business receives not only additional tools for advertising promotion but also a noticeable increase in profitability.  

Why does Digital Signage increase profitability?

One of the key advantages of Digital Signage solutions is scalability. The system can simultaneously manage dozens or even hundreds of digital screens without losing upload speed or performance. For example, a company can remotely update advertising materials or launch new campaigns at several points of sale without additional costs for printing and logistics.  

Managing the entire network of video screens is carried out through special software for Digital Signage management, which makes it possible to edit content in real time. This means that a business owner can quickly respond to changes in demand or launch special offers exactly when it will be the most effective.  

Main advantages of using Digital Signage

– Attracting customer attention. Moving elements, bright design, and interactive capabilities make digital advertising more noticeable and effective compared to static posters or billboards. This helps stimulate impulse purchases and increase the number of visitors.  

– Forming a strong brand image. Video walls, storefronts with screen installations, and modern digital menus in restaurants create a sense of innovation and increase trust in the company.  

– Personalization of content. With the help of a dynamic system, it is possible to broadcast seasonal promotions, holiday offers, or discounts. In addition, a digital signage player allows quick configuration of display by time of day, region, or type of audience. This increases the relevance of advertising and encourages buyers to activity.  

– Growth of the average check. Using Digital Signage to display complementary products or bonus promotions, a company can encourage customers to buy more. For example, near the checkout of a supermarket, offers on snacks or drinks can be shown — and this instantly increases sales.  

– Optimization of costs. Unlike traditional printed advertising methods, changing digital content in fact does not require additional expenses. This makes it possible not only to save, but also to direct resources to the improvement of strategic campaigns.

How Digital Signage influences the market and customers

The Digital Signage sector is currently in a phase of dynamic transformation, driven by the introduction of cloud platforms, integration of artificial intelligence, and growing demand for interactive solutions and personalized digital advertising. According to Western analytical reports by Displio, in 2025 the global volume of the digital signage market exceeded 22 billion dollars, and by 2034 it is projected to grow to more than 49 billion dollars, with an average annual growth rate of about 8.5%. This growth is supported by innovations in Digital Signage management software, the introduction of cloud solutions, and the development of artificial intelligence and Internet of Things technologies.  

Real cases demonstrate the significant impact of digital advertising on business performance. A study by AIScreen (2025) showed that stores and restaurants actively using digital signage players and dynamic digital menus recorded a 25% increase in sales, while customer engagement levels rose by 40%. Other industry studies confirm that after implementing Digital Signage up to 83% of customers note a high level of interest, and the recall rate of digital advertising reaches 55–83%.  

According to Nielsen analytics (2023), more than 80% of companies that integrated Digital Signage systems recorded sales growth and increased brand awareness. In the fast-food sector, digital menus account for up to 20% of order volume, and the use of digital solutions makes it possible to save 30 to 50% of expenses on printed traditional advertising. In the corporate market, companies report an increase in employee engagement levels of 22–27% thanks to the use of interactive screens.  

Particularly dynamic development is demonstrated by North America and European countries, where government and private digitalization initiatives stimulate large-scale adoption of Digital Signage management software. For example, in the USA more than 2.1 million households use services that integrate digital screens for business and public information.  

Statistics from authoritative Western studies emphasize: the use of digital advertising and modern Digital Signage significantly strengthens business positions, allows increasing the average check, raising customer loyalty, as well as optimizing marketing expenses through a flexible and personalized approach to communication.  

How to choose a Digital Signage management platform?

Choosing a Digital Signage system is the foundation of an effective digital environment for business, where software for LED screens acquires particularly great importance. Take into account not only the basic functions of the platform, but also its ability to scale for new tasks: work with a large number of devices, synchronize different objects, and quickly change content in real time. A quality choice of software for LED screens ensures precise management of large media facades, coordination of broadcast schedules, and support for all animation or video formats, which increases the attractiveness of shopping malls or retail spaces.  

Additionally, for the effective operation of a large network of screens, it is important that the Digital Signage system has an intuitive interface and the possibility of remote administration. This simplifies the integration of new devices, including digital menu boards and indoor audio players, and allows the team to promptly respond to changes in business processes or campaign promotions.

Expanded analytics and indoor solutions

New opportunities for business are opened up by digital menu boards and an indoor audio player — they help to implement an innovative customer experience in cafés, restaurants, and retail chains. Such tools make it possible to update offers literally in just a few clicks, broadcast promotions for specific locations, and test audience reactions. The extended analytics of the Digital Signage platform makes it possible to track the frequency of content display, the impact of individual campaigns or products, as well as to adjust strategy using real data from media facades and indoor systems such as digital menu boards and specialized audio solutions for stores.  

A special role is played by the integration of the Digital Signage system with software for LED screens: this makes it possible to combine several formats within one administration — from video clips on media facades for shopping malls to synchronized playback of promotions on digital menu boards or the launch of music tracks through a powerful indoor audio player in shopping galleries.  

Individual approach for complex projects

When the standard functionality of the Digital Signage platform does not cover all business challenges, it is worth investing in individual improvements. For example, the development of proprietary software for LED screens tailored to the specifics of your shopping mall or restaurant chain allows integrating unique scenarios, content automation on media facades, or special modules for indoor audio players. Flexibility and uniqueness of solutions are important for leadership in a dynamic market and quick adaptation to new marketing strategies, changes in consumer behavior, and business development.  

And for large facilities — from shopping centers to chain restaurants — the Digital Signage system helps to create a comprehensive digital space. Individual customization makes it possible to use as effectively as possible both large media facades for shopping malls and digital menu boards or a multifunctional indoor audio player, uniting all elements into a single marketing ecosystem.

Business platform for brands and partners

Digital Signage is more than just screens for advertising. Modern solutions help businesses not only broadcast their own content but also provide advertising spaces for external partners. Your venue can become a true media platform, where local and national brands turn to showcase their videos and announcements. With the help of a centralized video management system, you can control displays remotely, select key locations, create separate schedules for different groups of advertisers, and quickly launch new advertising campaigns without complicated technical procedures. This approach makes it possible to monetize space even during non-working hours, making the business a part of the shared information ecosystem.  

Instant action — impulse sales

The installation of a CMS (Content Management System) opens up new horizons for engaging customers here and now. Using an Android media player and an integrated Android set-top box, you can broadcast promotional offers, special discounts, or seasonal deals exactly at the moment when the customer is near the product. For example, an advertising screen in a café can immediately remind about a combo offer, motivating the consumer to purchase more. The flexibility of CMS settings makes it possible to test different marketing scenarios, quickly change content depending on the weather, time of day, or flow dynamics. This enables effective influence on customer behavior and increases the average check through impulsive decisions.  

A new level of content monetization

A modern centralized video management system opens the path to multichannel monetization. You can not only sell classic advertising slots but also organize partnership programs for placing exclusive news or entertainment video materials. Selling premium content or organizing access to interactive announcements for partners increases the value of Digital Signage for the entire business. Regular analytics of results makes it possible to track the most profitable scenarios, balance between direct marketing and service components, and confidently plan the development of the digital platform for the future. All this makes it possible to recoup investments in digital infrastructure not only through advertising but also thanks to new formats of interaction with the audience.  

By building your own strategy through modern advertising screens and a centralized video management system, the business receives a tool that transforms space into a true media center with new financial opportunities.

Advision is a content management system for remote control, media planning for video and audio content broadcasting, and a supply-side platform for monetizing advertising time. We also implement a Wi-Fi tracking system to measure quantitative indicators of the advertising audience. We help Digital Signage owners and DOOH advertising operators earn money from advertising, automate work processes, and build a reliable media infrastructure using AdTech and MarTech software solutions.

Contact us if you want to increase your profits and implement the latest technologies to solve your problems!