For the integrated advertising campaign of the “Novopechersky Lipky” brand, the Brain Tank agency launched a multi-trigger DOOH activation based on digital signage software advision, in which the actions of the characters are related to external conditions: time of the day and weather. In this way, the agency decided to highlight the key benefit of the brand — the resident community.

Multi-trigger DOOH (digital out-of-home) is when external media are not just dynamic, but also their plot develops depending on external conditions. (How it works?)

In the fall of 2021, the streets of Kyiv adorned with digital billboards depicting people going about their business. But what they do correlates with what is happening around them. For example, if it is morning, then we will see how the child is being collected for school, if it is evening, they are preparing for dinner. But in addition to the time of day, weather conditions also affect their affairs: if it is raining in Kyiv, one of the heroes of the communication opens an umbrella, and someone covers himself with a jacket.

Since the key message of the “Novopechersk Lipok” building campaign is “Not houses, but people!”, before the end of this year, Kyivites will be waiting for many more unusual touchpoints, with the help of which creative people will draw attention to this value.

To execute such an innovative multi-trigger DOOH, the advertising operator used advanced display board software called advision. This software enables the integration of different media formats such as images, videos, and animations on a digital signage display board. It allows for the customization of the displayed content according to different triggers like time of day, weather, and other external factors.

In addition, the campaign also utilized LED billboard software and sign board software, which are designed to manage and control the content displayed on digital billboards and signboards. These software programs enable the display of high-quality visuals, and they come with advanced features such as remote management, scheduling, and real-time monitoring.

Advision cloud signage player software, which is a cloud-based platform for managing digital signage content. This software enables the agency to manage and update content from anywhere at any time, and it ensures that the displayed content is always up-to-date and relevant.

The use of these software tools and technologies allowed the to create an engaging and interactive multi-trigger DOOH campaign that resonated with the target audience. By integrating external triggers into the campaign, the agency was able to create a personalized and relevant experience for viewers. This approach is more effective in capturing the attention of the audience and leaving a lasting impression on them.

Also, the use of digital signage software and related tools has transformed the advertising industry, enabling marketers to create more personalized and engaging campaigns. With the increasing popularity of DOOH advertising, the demand for advanced software tools like advision, LED billboard software, sign board software, and cloud signage player is on the rise. These tools offer a range of features and functionalities that enable agencies to create compelling and effective campaigns. By leveraging the power of technology and innovation, agencies can create campaigns that are not only visually appealing but also relevant and engaging, leaving a lasting impression on the target audience.

In conclusion, the successful execution of the “Novopechersky Lipky” multi-trigger DOOH campaign is a testament to the power of innovative software tools and technologies in advertising. By leveraging tools such as advision, LED billboard software, sign board software, and cloud signage player, the agency was able to create a dynamic and engaging campaign that effectively communicated the key message of the brand. As technology continues to evolve, we can expect to see more innovative and creative multi-trigger DOOHcampaigns in the future.