One such innovation is digital price tags on shelves with goods, which are an effective tool for increasing sales, optimizing costs for businesses, streamlining staff work, and enhancing the shopping experience for customers.

Electronic price tags for stores

Electronic price tags (EPTs) are modern electronic devices that allow easy price changes on shelves and use dynamic pricing. They have become an alternative to outdated paper tags. The electronic price tag system is a complex of electronic tags, software, and additional equipment necessary for automatic price updates.

Modern electronic price tags have a list of advantages:

1. Environmental friendliness due to paperless operation

2. Compact electronic devices for displaying prices of goods and information about them

3. E-Ink displays with electronic ink

4. Battery operation for up to 5 years

5. Always up-to-date prices

6. Remote information updates without wires

7. Feedback function to control price updates

8. Additional modules, such as NFC, LED indicators

9. Display of barcode and QR codes, pictures

10. Reduction of costs for price updates and promotions

11. Modern appearance of the store

12. A vast network of IoT devices located in the store, allowing for modern service scenarios and additional services for customers

Let’s take a closer look at what else electronic gital price tags can add to the business process. Many of these devices are equipped with NFC modules—like most smartphones (for example, this technology is widely used in Hanshow tags). Thus, the tag can interact with a nearby phone.

For example, if a smartphone has an app installed, the user of which participates in the loyalty program of the retail network, when approaching the tag, they will see the price of the product on their phone screen with their discount. This eliminates the need to carry plastic store cards or provide a phone number or email at the cash register to find out the final discounted price.

Furthermore, the interaction between a smartphone and a digital price tag allows stores to provide opportunities for promotions from product manufacturers. For example, a soft drink manufacturer may offer a discount on their product to specific groups of app users on certain days—and they will see this information on the electronic price tag while already in the store near the relevant shelf or refrigerator.

Digital signage software: The heart of the system

Successful integration of digital signage into the retail space starts with choosing the right digital signs software. This software not only allows for easy real-time management of price tag content but also integrates various marketing content, including promotional campaigns and product information.

Digital signage player: The operation’s brain

Digital signage player with a built-in module for changing text, plays the role of the “brain” of the system, ensuring the display of up-to-date information on electronic price tags. Modern digital signage players support high-quality image reproduction and can simultaneously broadcast different content on different screens, making them indispensable for effective advertising management in stores.

The development of digital signage in retail is not limited to just price tags. Digital signs systems, which include software for managing digital signs, players for digital screens, and advertising screens, provide extraordinary opportunities for creating dynamic, interactive, and personalized advertising campaigns in stores.

Digital menu boards, for example, in fast-food restaurants, provide not only informativeness but also aesthetic pleasure from visual design. Using CMS (Content management system) or centralized video management system allows for easy updating of content on digital signage, making advertising materials always current and attractive to shoppers.

Digital signage system: Pillar of efficiency

A digital signs system, or system for digital screens, encompasses all components, from software and players to the screens themselves, creating a comprehensive solution for managing digital price tags. Such a system allows for centralized control of all aspects of digital advertising, ensuring its relevance and effectiveness.

Advertising screens: The face of the brand

Progress in the retail industry is advancing rapidly. Sometimes new technologies are introduced on the initiative of the government, which, for example, wants to know about all purchases in stores—soon only online cash registers will be installed in them. In other cases, stores themselves are looking for ways to attract customers. The use of bright and dynamic images can significantly increase the attractiveness of products and stimulate impulse purchases.

Mobile applications: Individual price for each customer

More and more retailers are developing their own mobile applications. However, they usually do not provide significant benefits to customers—most often they can receive notifications about promotions happening in stores. Considering that in large retail chains, promotions occur no more than once a week, interacting with app users does not bring significant benefits.

Currently, the whole world is concerned about environmental issues. What impact do you think the spread of electronic price tags will have on it? In fact, electronic price tags are even more environmentally friendly than paper if you consider the full cycle of their use in networks—7-10 years. After all, firstly, the production of this paper involves deforestation, and secondly, inks, their production, and use are also harmful to our nature.

Electronic price tags can be successfully recycled, as they use the same materials as mobile phones, televisions, and so on. Moreover, electronic price tags help retail chains better manage prices and sell products with approaching expiration dates faster, which also reduces the amount of food waste going to landfills.

CMS: Control and flexibility

A centralized video management system (CMS) is a key element for effectively managing content for Digital Signage. CMS allows for easy updating of prices, promotional campaigns, and other content from anywhere and at any time, providing flexibility and responsiveness to market changes.

It is worth noting that digital signage and digital advertising are becoming increasingly popular tools for attracting shoppers’ attention in modern retail. Digital signs software, along with Digital Signage players, enables efficient content management on advertising screens, digital menu boards, and other types of digital displays. Using a Digital Signs system, which includes CMS (Content Management System) or a centralized video management system, allows stores to easily update information, promotional offers, and special promotions in real-time, thereby enhancing customer interaction effectiveness. Free digital signs software is also available on the market, providing access to basic content management functions without the need for significant investments.

In conclusion, electronic price tags on shelves with goods open up new horizons for retail, offering an innovative approach to customer interaction and store management. Utilizing digital signs software, efficient players, integrated systems, and modern screens allows for the creation of a dynamic, interactive, and highly effective advertising environment, which contributes to increased sales and improved overall shopping experience.

Advision is a Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Screens infrastructure using our own software and hardware solutions.

Contact us, and we will help you implement the most modern technologies to solve your problems!