Are you familiar with situations where various information is displayed on large TV screens, monitors, video panels, or information boards? Have you ever wondered how this information gets onto the screen? The most common answer might be something like: a flash drive, an employee, a ladder, or stairs. Yes, modern TVs can indeed be connected to a USB drive with preloaded materials, and it works.

 

But what if the information needs to be updated not just once a day but every hour or even every minute? What if there are dozens of devices displaying the content? And what if the locations are far apart? A challenge? Not at all, if you use solutions for digital content display—Digital Signage.

 

 

What is a content display system?

 

It is a software-hardware complex, with its core being a digital signage media player. This is an excellent solution that enables centralized management of content—any information displayed on a digital screen. With this system, you can update and play content according to your object’s schedule.

 

The media player has a built-in SSD drive, so the displayed content is stored in the device’s cache memory, allowing it to function without a constant network connection. This approach significantly saves traffic and costs. Additionally, the digital signage software from Advision allows you to group screens to display the same content within a single group. You can create multiple groups, each with its own content and schedule. Importantly, all the necessary software is included in the package, providing you with a turnkey solution.

What is needed to install a Digital Signage system?

 

Each system consists of several components. First and foremost, you need a digital display—either a TV or a monitor. Depending on the size of your venue, you may need multiple screens. A digital signage media player is connected to each screen, which in turn links to a content management system.

 

The content management system is server-based software that can be installed on your own server. If you don’t have a server (which is often the case for small cafes or bars), we can provide you with a virtual server fully at your disposal.

 

Content management is carried out using a computer in your venue or a mobile device such as a tablet or smartphone. Our specialists will assist you at every stage—from design and installation to setup and operation of the system.

 

 

Additional advantages of Digital Signage

 

1. Quick information updates: Imagine needing to update menus, promotional offers, or event schedules. A digital signage system lets you do this in just minutes.

   

2. Scalability: You can easily add new screens to the existing system. This is especially relevant for chain establishments or businesses with multiple locations.

 

3. Staff efficiency: Instead of spending time replacing flash drives or putting up printed materials, your staff can focus on customer service.

 

4. Customer engagement: Bright and dynamic digital signage grabs more attention than static posters. You can create interactive content to enhance audience interaction.

 

5. Savings on printing: By using digital displays, you reduce expenses on printing posters, banners, and other advertising materials.

 

 

What industries are Digital Signage suitable for?

 

Digital signage is a universal solution for any business. It is ideal for restaurants, cafes, shopping centers, office buildings, hospitals, educational institutions, sports facilities, and more. With a digital signage player and the corresponding software, you can create customized solutions tailored to your business needs.

 

Contact us, and we will help you implement a modern content management solution for digital signage. This will save you time, boost business efficiency, and make your venue even more appealing to customers.

Airports: A modern solution for Digital Signage

 

Airports are about airplanes, streams of people, and an abundance of information. Even in a well-organized airport, it can be challenging to efficiently manage the flow of information. Digital Signage systems in airports are designed to provide passengers and visitors with up-to-date information, helping them navigate, find the necessary terminals, and access flight details.

 

 

Why is a media player necessary?

 

A Digital Signage media player enables centralized management of content across individual digital displays or groups of monitors and digital panels. Depending on the size of the airport, you can simultaneously manage dozens or even hundreds of information display devices.  

 

Without a centralized system, you would need to manually update content on each monitor using a removable USB drive. This process is time-consuming, requires additional staff, and increases the risk of errors due to its repetitive nature. By utilizing a solution based on a Digital Signage player, you can automatically update information on a schedule or in real time from an administrator’s computer. Integration with other airport systems, such as booking platforms or weather services, ensures that the displayed information is always accurate.  

 

 

Security of Digital Signage systems  

 

For a complex facility like an airport, security is a critical aspect. In the event of a cyberattack, digital displays could start showing unwanted content. Our team will help you design a secure data transmission network that meets modern security standards, including:  

 

– Network-level protection 

 

– Data backup  

 

– Protection of servers and workstations from viruses and hacking attempts  

 

 

What information can a Digital Signage system display?  

 

1. Flight information

 

– Departure and arrival times

 

– Terminal and gate details

 

– Schedule changes, flight delays, and weather updates  

 

All of this is updated automatically and presented in a clear format for passengers.  

 

2. Airport navigation

 

– Interactive terminal maps  

 

– Directions to check-in areas, boarding gates, or baggage claim points  

 

– Information about lounges, restaurants, and shops  

 

3. Real-time announcements

 

– Urgent notifications about flight changes or other significant events  

 

– Information about events or promotions  

 

– Usually displayed via scrolling text or vibrant banners  

 

4. Advertising

 

– Advertisements from airport partners  

 

– Promotions for shops, cafes, or other establishments within the airport  

 

– In-house airport advertisements or informational videos  

 

Elevators

 

More and more elevators are being equipped with digital signage systems for displaying advertisements. However, the information shown on elevator displays can vary greatly—from restaurant menus in hotels to navigation maps in office and shopping centers. The unique advantage of Digital Signage in elevators lies in the so-called “captive audience”: in most elevators, mobile devices have poor signal reception, forcing viewers to divert their attention from their gadgets. This is your opportunity to engage them with your content.

 

Installing a display in an elevator is just the beginning. Once everything is mounted and connected, managing the content for one or multiple elevators becomes a necessity. A common “solution” is using flash drives or SD memory cards. Of course, this is far from ideal if you need to manage content across 15 elevators multiple times a week. The solution lies in implementing Digital Signage software powered by a media player!

 

 

Bars

 

Bars are places where people gather to relax and have fun. With Digital Signage software, you can seamlessly integrate various types of information into the atmosphere of your venue—from its history and operating hours to promotions for cocktails and snack prices.

 

 

What can a Digital Signage system display in a bar?

 

Ideally, your Digital Signage system should display information that is interesting to visitors. While this sounds simple, it is actually quite challenging. The fact is, only a small number of viewers follow the suggestions or directions of advertising content. Therefore, the system’s task is to “hook” the visitor’s attention before they lose interest in what’s on the screen.

 

The primary task of the system is to display information about the “drinks of the day” and special offers. However, you should also aim to attract new guests to the bar. To achieve this, you can showcase not only the appearance of a drink but also its ingredients and videos of the preparation process.

 

Your screens can also tell the story of your establishment. If it has a long history, this can intrigue visitors. News tickers can display advertisements or other relevant information. The venue’s logo, such as a crest or emblem, can be positioned in a designated area on the screen.

 

Another type of content you can broadcast with a media player is live TV channel streams. In this case, Digital Signage software allows you to simultaneously display your advertisements, for instance, during a football match.

Cinemas

 

Digital Signage software is an excellent solution for cinemas!

 

Why Is Digital Screen Software Necessary in Cinemas?

 

There are numerous types of digital content that can be displayed on screens in cinemas:

 

– Showing movie trailers in HD quality

 

– Displaying session schedules

 

– Information about ticket prices, discounts, and benefits

 

 

Features of using Digital Signage solutions in cinemas

 

Below are some challenges you may face when implementing screen software in cinemas and how they are easily resolved with a CMS.

 

 

Bandwidth

 

When playing HD-quality videos, insufficient bandwidth can become an issue. This is especially true when multiple digital displays are installed in auditoriums, which can significantly strain the internet connection. Digital Signage solutions from Advision address this issue: video playback is handled by a media player equipped with its own processor and high-speed cache memory. This significantly reduces the load on the network.

 

 

Security

 

What could seem safer than a cinema? Yet, when using digital screens connected to the internet, risks such as hacker attacks must be considered. By utilizing screen software based on a local network, security is guaranteed: you manage the content display within a secure environment, maintaining full control over all screens in all auditoriums.

 

Thus, modern content display systems have become an integral part of cinema operations. They not only enhance convenience for visitors but also help venues communicate more effectively with their audience, creating a unique user experience. In a world where information is becoming an increasingly valuable resource, such technologies enable cinemas to stay ahead of the curve and unlock new opportunities for business growth.


Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

 

Contact us and we will help you implement the most modern technologies to solve your problems!