The shortage of staff and the need for process automation require significant costs and efforts from company owners and top managers. This is especially felt by businesses related to grocery stores, where the shortage of personnel is becoming increasingly relevant. The employee turnover rate in large chains can reach 80%. Experts are confident that this trend will only intensify in the coming years.

Most retailers facing staff shortages actively implement automated solutions. The greatest effect is achieved through innovative digital technologies. For example, in just the last year, the number of self-service checkouts in large retail chains has increased by 30–60%.

An important role is also played by changing customer preferences. Millennials increasingly choose self-service shopping without cashiers, paying for goods at self-service checkouts. This contributes to the growing popularity of hybrid checkouts, which allow customers to be served both with an employee and independently. If the cashier needs to step away, they simply switch the device to the required mode, and the customer can pay independently.

Implementation of Digital Signage and digital technologies

Modern stores increasingly use Digital Signage to inform customers and promote products. Software for digital technologies allows content management in real time, quickly changing promotions and informing customers about new offers.

The introduction of a player for digital technologies makes the content broadcasting process more reliable and convenient. Such solutions help retailers effectively use retail media to promote brands and increase sales. Digital advertising becomes more personalized and targeted, positively affecting the customer experience.

Integration of technologies into the daily work of the store

Hybrid checkouts are equipped with a video recognition system for weighted goods. In any mode of operation — with or without a cashier — the system speeds up the checkout process and ensures identification accuracy up to 99.6%. This not only increases the efficiency of retail business processes by 40%, but also improves customer impressions.

Using software for digital signs allows retailers to quickly respond to changes in the assortment, launch promotions, and inform customers about new products. Retail media becomes a powerful tool for attracting customer attention, and the player for digital signs ensures stable screen operation and timely content broadcasting. Digital advertising opens new opportunities for personalizing marketing messages and increasing customer loyalty.

The rapid transfer of self-service checkouts between stores of the same chain allows quick response to changing workloads. There is no need to specially prepare the checkout counter: such systems do not require additional mounts, and the interface is as simple and understandable as possible for users. The checkout is easily mounted on any work surface, making it an ideal solution for modern retailers striving for innovation.

An important advantage is that instead of a traditional bulky computer, a compact Android set-top box is used — a small box that acts as the brain of the system. In case of breakdown or the need to change the configuration, such a set-top box is easy to replace without significant time and resource costs, which increases the reliability of the entire checkout.

Effects of implementing modern digital technologies 

– Combination of functions: One employee can perform the duties of a cashier and a merchandiser.

– Reduction of staff: The number of personnel can be cut in half.

– Savings on labor costs: Concomitant decrease in payroll expenses.

– Increased store throughput: Even with a minimal number of employees, the store is able to serve more customers.

– Operational efficiency: Employees are freed up for important tasks.

– Hybrid solutions: Replacing a regular checkout with a hybrid one allows saving up to 50% of operating costs.

Modernization of work processes with Digital Signage

The use of Digital Signage systems allows broadcasting advertising and informational messages on screens in the sales area. This approach increases marketing efficiency and also makes navigation easier for customers. Content management is carried out through a CMS (Content Management System), which allows quickly updating information on all devices in the network.

Audio design – an important element of a modern retail outlet. Properly selected audio content creates a pleasant atmosphere, promotes increased customer loyalty, and increases the time customers spend in the store. Integration of audio design with software for Indoor TV allows synchronizing sound and visual effects, which increases the effectiveness of marketing campaigns.

The Android set-top box also finds its application not only in cash register solutions, but also in content display systems. Such devices are easily integrated into the existing infrastructure, provide high-quality video playback, and allow remote management of broadcasts through a CMS. Thanks to this, it is possible to quickly change advertising, launch promotions, and plan the schedule of shows in accordance with marketing goals.

Advantages of modern digital technologies for retail

– Centralized management: All screens and audio systems are managed through a single platform.

– Flexibility: Quick content change and adaptation to current needs.

– Integration: Easy interaction with other store systems, such as POS terminals or analytics systems.

– Scalability: Possibility of connecting new devices without significant costs.

Multimedia kiosks: innovative information hub

In modern retail, multimedia kiosks have become not just decoration of sales areas, but a real information hub. They combine navigation functions, broadcast marketing messages, and provide visitors with quick access to relevant information. Thanks to this, customers can independently familiarize themselves with the assortment, promotions, and new products, without waiting for employee assistance.

In addition to the informational function, such kiosks are often equipped with touch screens, which allows creating interactive interaction scenarios. This not only increases the effectiveness of communication, but also allows collecting analytics regarding customer interests. Thus, multimedia kiosks become an important tool for analyzing customer behavior and optimizing marketing strategies.

Information kiosks and price checkers: self-service for customers

Information kiosks and price checkers give customers the opportunity to independently check prices, product availability, and receive additional information without the involvement of staff. This is especially relevant in large stores, where the speed of service often depends on the number of employees on the floor. Thanks to such solutions, customers feel more confident and satisfied, which positively affects the overall shopping experience.

In addition, kiosks can be integrated with other store systems, for example, with programs for Indoor TV or centralized content management. This allows for quick updating of information on all devices in the network and ensures a unified communication style with customers. As a result, retailers gain the ability to save time and resources, and customers receive the most convenient service possible.

Digital Signage: a modern approach to marketing

Digital Signage is not just screens with advertising, but an integral part of modern marketing in retail. They broadcast not only advertising videos, but also useful information: about promotions, new products, rules for using goods, etc. Such systems allow retailers to quickly respond to market changes and adapt content to current needs.

An important advantage of Digital Signage is the possibility of centralized management through special platforms. Thanks to this, it is possible to simultaneously update content on all screens in the network, which significantly increases the effectiveness of marketing campaigns. In addition, such systems allow collecting analytics regarding the effectiveness of showing this or that content, which helps optimize the advertising budget.

Free software for screens

Using free software for screens opens up new opportunities for small and medium-sized businesses. Such solutions allow easy configuration and updating of content without significant costs for licenses or technical support. Thanks to open platforms, even small stores can create a professional multimedia space for their customers.

Free software often has a wide range of functionality: from scheduling broadcasts to integration with other services. This allows for flexible content management, launching advertising campaigns, and analyzing the effectiveness of their display. Thus, even with a limited budget, it is possible to create a modern and effective information system in the sales area.

Centralized video content management

Modern centralized video content management systems allow synchronizing content broadcasting on all screens in the network. This is especially important for large stores or chains, where it is necessary to quickly respond to changes in assortment or marketing activities. Thanks to such a system, it is possible to quickly change messages, launch new promotions, or inform about special offers.

Centralized management also allows for analyzing the effectiveness of showing this or that content, which helps optimize marketing strategies. In addition, such systems are often integrated with other store tools, for example, with programs for Indoor TV or media players based on Android. As a result, retailers gain full control over the multimedia space of the store.

Media players for indoor TV

Media players for Indoor TV are compact and powerful devices that play multimedia content on screens in the sales area. They are easy to install, have a wide range of functionality, and support various video formats. Thanks to such players, it is possible to broadcast not only advertisements, but also useful information for customers.

Modern media players based on Android allow remote content management, uploading new files, and integration with other store services. This makes them an ideal solution for retailers who strive for innovation and want to provide their customers with a modern and convenient shopping experience. In addition, such devices are easy to update or replace if necessary, which increases the reliability of the store’s multimedia system.

The world of retail tomorrow: simple, convenient, human

Digital technologies in retail do not just automate processes — they make shopping simpler and staying in the store more comfortable for every customer. Multimedia solutions, interactive kiosks, and centralized content management help save time and simplify service.

This is not about flashy effects or fantastic innovations, but about making everyday shopping more convenient and pleasant. And this is where the main advantage of the modern approach to retail lies: technologies work for the benefit of people, not the other way around.


Advision — Content Management System for remote management and media planning of video and audio content broadcast. We help offline businesses and advertising companies automate workflows and implement reliable Digital Signage infrastructure using our own software and hardware solutions.

Contact us and we will help you implement the most digital technologies to solve your problems!