The MarTech & AdTech is a fast-growing industry. Hence, it’s crucial for marketing leaders to have a well-defined approach to building your marketing technology stack – an effective approach for managing the various technologies and systems. Moreover, the vast majority of marketing technology startups are either growing slowly. Or just scraping by.

That is why we prepared this list of the best MarTech & AdTech startups from Ukraine. We showcase local products, as well as push the industry to a new stage of its development – the conquest of global markets.

MarTech in Ukraine

Definition:

A marketing technology (MarTech) that helps a marketer leverage digital marketing strategies to achieve his/her business goals.

Whereas advertising technology (AdTech) means those technologies which are responsible for digital advertising.

MarTech in Ukraine main figures:

• 100+ companies
• 11000+ employees
• $400 mln total investments into Ukrainian companies

Domestic customers bring 35% of income for Ukrainian MarTech Companies. The USA is the second-largest market.

The funds of local investors and the funders’ own investments are the largest sources of investments in Ukrainian companies (72,5%). 63% of companies are profitable.

Advision in the Top 100+ Best AdTech and MarTech Companies in the category Display & Programmatic Advertising.

For selected categories of methodology and classification Chiefmartech Supergraphic, which regularly update the map of Best AdTech and MarTech companies in the world.

Advertising technology, has revolutionized the way businesses connect with their target audience. With the rise of digital advertising, businesses are leveraging cloud-based solutions to deliver high-quality and engaging content to their customers. This has led to the emergence of cloud signage players and cloud-based signage software, which are essential components of any modern advertising strategy.

Digital signage advertising software is a popular tool used by businesses to create and manage digital displays in public spaces, including stores, restaurants, and transportation hubs. The software is designed to be user-friendly and customizable, allowing businesses to tailor their advertising campaigns to their specific needs. With the help of dooh software, businesses can create and deliver dynamic content that captures the attention of their audience.

Cloud signage players are devices that display digital content on screens in public spaces. They are connected to a network and are managed by cloud-based signage software. This allows businesses to remotely manage their advertising campaigns, making it easier to update content, change schedules, and monitor performance.

Cloud-based signage software is a game-changer for businesses that rely on digital advertising. It allows businesses to manage their advertising campaigns from anywhere, at any time, making it easier to reach their target audience. With this technology, businesses can create customized content that is tailored to the needs of their customers, ensuring that their advertising campaigns are engaging and effective.

In conclusion, AdTech has transformed the advertising industry, and cloud-based solutions have played a significant role in this transformation. The emergence of cloud signage players and cloud-based signage software has made it easier for businesses to deliver high-quality digital content to their customers. Digital signage advertising software and dooh software have made it possible to create engaging and dynamic content that captures the attention of audiences in public spaces. As technology continues to evolve, it will continue to play a critical role in shaping the future of advertising.

Link: https://prnews.io/blog/martech-made-in-ukraine.html

This report is based on a survey initiated by combined efforts of the teams of Internet Advertising Committee of Ukrainian Internet Association, communication group dentsu Ukraine, Center42 Innovation Agency and private investment company Brise Capital.

The survey was held in July-August 2021 and has gathered answers from 80 Ukrainian AdTech and MarTech companies. The final document contains list of 100+ businesses made in Ukraine.

This report is a continuation of the first wave of research of the Ukrainian AdTech and MarTech industry. You can read the preliminary data here.

Details about the study: MARTECH. MADE IN UKRAINE 2021