This section covers all types of advertisements found in establishments such as stores and offices as well, as other public areas. 

Advertising in shopping malls serves a purpose of showcasing brand products and spreading information effectively amidst a bustling crowd of people. Advertisements can be strategically placed on surfaces, within the mall premises. 

By positioning advertising displays in the mall area​​​s​ sales are likely to see a significant boost​​​. Customers will naturally be drawn to the products showcased​ ​​on the screens and may find extra motivation to buy​​.

Types of structures installed in shopping malls

Static structures include signs, banners, posters, sandwich boards, shelf talkers, pylons, and lightboxes.

Scrollers or roller displays are lightboxes equipped with a banner rewinding system and internal lighting. They are convenient because they can display multiple advertising offers at once.

Digital structures are generally divided into two types: LED and LCD screens. These may include various digital screens, pylons, or panels. Digital advertising allows the display of dynamic and vibrant commercials that attract attention.

Software for digital screens enables remote content management, ensuring the continuous operation of advertising campaigns and their prompt updates when necessary.

A digital screen player is a specialized device responsible for playing content on screens, ensuring high image quality and synchronization with the software.

Digital advertising in shopping malls is becoming increasingly popular due to its effectiveness in influencing shoppers, offering fine-tuned targeting and customization.

LED screens are one of the primary tools for displaying commercials in shopping malls due to their brightness and color saturation.

Indoor LED screen structures are increasingly being installed inside shopping malls as they can attract attention even in the busiest areas.

Where in a shopping mall can advertising formats be placed?

Interfloor overlaps.

Placing ads in this area not only enhances the image of the advertised brand and draws attention to its status but also shapes the mall’s own image. Interfloor spans can be equipped with both classic banners and modern LED screens. The Digital Signage system in this area ensures high-quality transmission of advertising content.

Mall lobbies.

Advertising placed on digital structures in lobbies is most effective, as it attracts the attention of passersby. Screens for advertising in mall lobbies provide maximum audience coverage.

Elevator lobbies.

Advertising placed near elevators is an excellent way to promote products and services within the mall and encourages visitors to make impulse purchases. In the elevator zone, lightboxes, scrollers, pylons, or digital panels can be installed to display advertisements for food court cafes or special store offers. Digital Signage systems enable effective content management on these screens.

Storefronts.

This is what a shopper first notices before entering. Placing ads in this area offers an excellent opportunity to inform potential customers about current promotions and new arrivals. A properly and beautifully arranged storefront or store interior can attract up to 50% of new customers. The digital signage system helps to interactively update and display relevant content on storefronts.

Checkout area.

Shoppers spend quite a bit of time here waiting in line. Advertising brands or any other information, including job openings and announcements, can be placed here. Digital screens near the checkout counters provide a quality point of contact with customers. Digital signage software allows for easy real-time content changes, ensuring the information remains up-to-date.

Store departments.

Advertising on screens in these areas can draw customers’ attention to specific products, influence their choices, or offer a good discount option. Digital screens in these areas can also be used to highlight a particular product category. Screen software ensures content management in line with marketing goals.

Islands.

They are effective marketing tools on their own, with the main advantage being maximum visibility. Advertising placed near islands will attract the attention of both passersby and those directly approaching the island. Advertising structures such as sandwich boards, signs, banners, or pylons can be used. DS management helps change the content on islands as needed.

Food courts.

For the successful operation of a cafe or restaurant, it’s important to actively attract the attention of potential clients and inform them about your offers. The main role here is played by design—choose high-quality photographs of dishes or the interior itself. Advertising structures such as lightboxes, pylons, or digital screens displaying videos of dish preparation can be used. The Digital Signage system ensures automatic updating of advertising videos at the required times.

Cinema.

While waiting for a screening, people eagerly consume information, and advertising placed on digital screens, lightboxes, or scrollers captures their full attention. The advertising message can be anything—from special offers and new store arrivals to services provided within the mall. Digital Signage software allows for flexible content changes to meet the needs of various advertisers.

Parking.

The main advantage of placing ads in parking areas is the absence of distracting factors. Against a gray concrete background, anything bright draws attention. In parking areas, everyone moves at low speeds, so visual contact with advertising lasts about 10 seconds. For placing ads in parking areas, almost any structures can be used—wide-format banners or LED panels, lightboxes at turns inside the parking lot, or banners over parking spaces. The DS system helps integrate advertising messages into the overall parking infrastructure, making them more noticeable.

To ensure that advertising on indoor media truly stands out and remains in consumers’ memory, it’s worth paying attention to the emotional aspect. Use bright colors that evoke positive emotions and associations in the viewer. Additionally, incorporate interactive elements that allow visitors to interact with the advertisement, turning an ordinary viewing into an engaging experience.

Don’t forget about the importance of context. Advertising should organically fit into the surrounding environment while remaining noticeable. Well-thought-out integration with the mall’s interior or the zone where it’s placed increases trust in the advertising message and enhances its effectiveness.

Finally, pay attention to the frequency of content updates. The modern consumer quickly adapts to static images, so regularly updating ads is an important step in maintaining their effectiveness. By frequently changing content, you not only retain the attention of regular visitors but also create a novelty effect that attracts new clients.

Advision — Content Management System for remote management and media planning of broadcast video and audio content. We help offline businesses and advertising companies automate workflows and implement a robust Digital Signage infrastructure using our proprietary software and hardware solutions.

Contact us, and we will help you implement the most modern technologies to solve your problems!