Advision partner of Future Lab 12

Future Lab 12: HUMAN TECH - key ideas in the synergy of communications and IT.

Advision partner of Future Lab
Advision partner of Future Lab
Advision partner of Future Lab

Advision has become a specially invited partner of the event organized by the communication group dentsu Ukraine – Future Lab: HUMAN TECH – key ideas in the synergy of communications and IT.

Event participants and guests were introduced to advanced solutions developed by advision and discussed future relationships between the IT sector and the advertising industry.

 

500 offline guests and 250 online, 12 speakers and 24 MarTech Alley participants – this is how Future Lab 2021 from the communication group dentsu Ukraine went. This year, the conference was dedicated to the theme of Human Tech – discussing technological solutions that stimulate human-centric marketing.

 

The tech business is now more popular with venture investors than ever before. Among the trends for the near future that will attract investment: modular housing and alternative energy sources, green mobility, artificial food products (meat, milk, etc.), delivery services, software for remote working, financial technologies (digital-only banks, blockchain, biometric security systems), cybersecurity solutions, HealthTech products, eco-retail, MarTech, personalized dating, educational technologies, DNA sequencing and artificial fertilization, flying taxis and space technologies, green energy.

 

Future Lab is one of the largest conferences in Ukraine, dedicated to marketing, communications, and media. It has been held annually since 2011. It is a platform for discussing future technologies, getting to know new global innovations adapted to the Ukrainian market.

Advision’s participation at Future Lab 2021 highlighted the growing importance of technology in the advertising industry. The event brought together leading professionals from the marketing, communications, and media industries to discuss the latest trends and innovations in human-centric marketing.

 

Advision’s advanced solutions demonstrated the potential for technology to enhance customer experiences and improve brand interactions. By showcasing their expertise in developing cutting-edge software solutions, the company highlighted the importance of innovation in the advertising industry.

 

As the tech industry continues to attract venture investors, Future Lab 2021 provided an opportunity for businesses to learn about the latest trends and identify new opportunities for growth. The conference highlighted the potential of modular housing, alternative energy sources, and green mobility as areas for investment, as well as the growing popularity of artificial food products and delivery services.

 

Additionally, the conference highlighted the importance of cybersecurity and biometric security systems in protecting businesses from cyber threats. The rise of digital-only banks and blockchain technology has also created new opportunities for businesses in the financial technology sector.

 

Future Lab 2021 demonstrated the growing importance of technology in the marketing, communications, and media industries. As businesses continue to adapt to changing consumer behaviors, the use of advanced technology will become increasingly important. The event provided a valuable platform for businesses to learn about the latest trends and innovations and explore new opportunities for growth.

 

Moreover, the conference provided a forum for exploring the relationship between the IT sector and the advertising industry. The event highlighted the need for collaboration between these two sectors to create more effective marketing campaigns and better customer experiences.

 

Advision’s participation in the event exemplified the importance of building strong partnerships between IT companies and businesses in the advertising industry. By working together, these sectors can develop innovative solutions that can transform the way brands interact with their customers.

 

Overall, Future Lab 2021 was a success, providing a platform for businesses to explore the latest trends and innovations in the marketing, communications, and media industries. As the digital landscape continues to evolve, the importance of technology in these sectors will only continue to grow. Events like Future Lab 2021 provide valuable opportunities for businesses to stay informed and adapt to the changing needs of their customers.

 

As advision continues to innovate and develop new solutions for the advertising industry, it will play an increasingly important role in shaping the future of marketing and communications. By leveraging the latest technology and collaborating with businesses in the advertising industry, advision is well-positioned to drive growth and success in this rapidly evolving sector.

 

In conclusion, Future Lab 2021 highlighted the importance of technology in the marketing, communications, and media industries, and the potential for collaboration between the IT sector and the advertising industry. Advision’s participation in the event demonstrated the company’s commitment to developing innovative solutions and driving growth in the advertising industry. As the industry continues to evolve, businesses that embrace technology and innovation will be best positioned for success.

 

 

Share the news

Other news

  • 20 April 2025

    Creation of an audio advertising channel for retail in 2025

    #

    Learn more
  • Optimization of costs for digital advertising can reach 50%

    18 April 2025

    Optimization of costs for digital advertising can reach 50%

    #

    Learn more
  • Possibilities of CMS for Digital Signage in 2025

    16 April 2025

    Possibilities of CMS for Digital Signage in 2025

    #

    Learn more
  • How an online store can use DOOH promotion 50% more effectively

    14 April 2025

    How an online store can use DOOH promotion 50% more effectively

    #

    Learn more
  • How DOOH transforms into programmatic DOOH in 2025

    12 April 2025

    How DOOH transforms into programmatic DOOH in 2025

    #

    Learn more
  • Advantages of using digital advertising in retail media in 2025

    10 April 2025

    Advantages of using digital advertising in retail media in 2025

    #

    Learn more
  • Management of digital signage and screens via a cloud platform in 2025

    8 April 2025

    Management of digital signage and screens via a cloud platform in 2025

    #

    Learn more
  • How to increase audience attention by 83% with Digital Signage

    6 April 2025

    Digital Signage – How to increase audience attention by 83%

    #

    Learn more
  • Marketing strategy for advertising elite brands in 2025

    4 April 2025

    Marketing strategy for advertising elite brands in 2025

    #

    Learn more
  • Outdoor advertising and the CPT model - cost per 1000 impressions

    2 April 2025

    Outdoor advertising and the CPT model – cost per 1000 impressions

    #

    Learn more
  • Digital Signage - 4 tips for promoting a car dealership

    31 March 2025

    Digital Signage – 4 tips for promoting a car dealership

    #

    Learn more
  • Ways to evaluate the effectiveness of audio advertising in 2025

    29 March 2025

    Audio advertising – ways to evaluate the effectiveness in 2025

    #

    Learn more
  • 5 psychological triggers of DOOH advertising that influence consumer behavior

    27 March 2025

    5 psychological triggers of DOOH advertising that influence consumer behavior

    #

    Learn more
  • Developer's DOOH advertising: formats, locations, and placement methods in 2025

    25 March 2025

    Developer’s DOOH advertising: formats, locations, and placement methods in 2025

    #

    Learn more
  • The LED screen for cinemas unilumin UC-A41 is DCI certified  

    23 March 2025

    The LED screen for cinemas unilumin UC-A41 is DCI certified  

    #

    Learn more
  • Digital signage at gas stations increases impulse purchases by 40%

    21 March 2025

    Digital signage at gas stations increases impulse purchases by 40%

    #

    Learn more
  • Interactive Digital menu for restaurants in 2025

    19 March 2025

    Interactive Digital menu for restaurants in 2025

    #

    Learn more
  • Research on the volume of the DOOH advertising market for 2024-2025

    17 March 2025

    Research on the volume of the DOOH advertising market for 2024-2025

    #

    Learn more
  • Digital Signage for retail media – 11 advantages of use

    15 March 2025

    Digital Signage for retail media – 11 advantages of use

    #

    Learn more
  • Digital Signage as part of omnichannel in 2025

    13 March 2025

    Digital Signage as part of omnichannel in 2025

    #

    Learn more

Contact us now, and we will provide the best solution for your business!